This image shows a packet of Thella Gadda Karam, a traditional South Indian garlic-based spice powder (podi). It is produced by VM Iyers Homemade Foods, a brand that emphasizes authentic, traditional preparation methods.

Product Details

• Product Name: Thella Gadda Karam (Garlic Chili Powder).
• Brand: VM Iyers Homemade Foods.
• Key Ingredients: Typically includes dried red chilies, garlic (thella gadda), salt, and sometimes cumin or lentils, though the exact recipe is proprietary to the brand.
• Origin: South India (Telugu/Tamil tradition).

Label Information

The packaging provides several specific details about the brand's positioning:

• Homemade Quality: The label explicitly states that the food is "Homemade" and "Made by Experienced Brahmins Only," highlighting a focus on traditional culinary heritage.
• Certification: It displays an fssai logo (Food Safety and Standards Authority of India) with the license number 20122260000662, indicating it meets Indian food safety standards.
• Contact Info: A phone number (+91 94412 18771) is provided for direct inquiries or orders.
• Visuals: A small illustration of a traditional hut and a "Pure & Natural" seal are used to reinforce the rustic, additive-free nature of the product.

Usage

This powder is a versatile condiment in South Indian cuisine. It is most commonly served with:

• Idli and Dosa: Mixed with a little ghee or gingelly (sesame) oil.
• Hot Rice: Stirred in with a dollop of ghee.
• Vada or Utthapam: As a spicy side seasoning.