What if your Shopify store could reach customers beyond your own website? When you connect your Shopify store with ONDC Network, you can make your products discoverable through multiple ONDC Network buyer apps and explore another way to grow your online business.

Imagine a customer shopping through a buyer app connected to the ONDC Network and looking for a product your brand sells. If your products are listed on the network, that customer has another way to discover your brand without visiting your Shopify website first.

Instead of relying only on your Shopify store to reach customers, you can use the ONDC Network for Shopify sellers to expand your reach while continuing to run your existing online store. You don't have to abandon your Shopify setup to explore another digital sales channel.

For Indian Shopify sellers, Shopify ONDC Network integration offers an opportunity to reach shoppers through participating buyer apps without rebuilding their product catalogue from scratch. But how do you connect your Shopify store to the ONDC Network? Through Mystore, you can import your existing Shopify catalogue and prepare your products for listing on the ONDC Network.

Let's explore the benefits, requirements, and steps involved in getting started with Mystore.

India’s eCommerce Growth: Emerging Markets and Changing Shopping Trends

India’s eCommerce market continues to grow as more people shop online and explore different ways to buy products. With more shoppers from Tier 2 and smaller cities joining in, businesses have new opportunities to reach customers across India. 

Here are some key trends shaping this growth.

• $129.72 bn was the eCommerce market size in India in 2025
• $155.20 bn is the eCommerce market size in India in 2026
• 19.6% projected CAGR for eCommerce market growth (FY2026–FY2034)
• $651.10 bn is the projected India's eCommerce market size by 2034

Source: IMARC Group

Key Takeaway: India’s rapidly growing eCommerce market offers online sellers significant opportunities to expand their reach and tap into rising consumer demand.

• 64% of Indian shoppers buy through two or more channels
• 73% of Indian shoppers explore multiple channels before buying
• 50% of retail shoppers research online before buying in-store
• 2.5x more is spent by omnichannel shoppers than by single-channel shoppers

Source: Alvarez & Marsal and CII, Meta and the Retailers Association of India

Key Takeaway: Indian shoppers don't always stick to one way of shopping. Being available across multiple channels helps businesses reach them wherever they feel comfortable making a purchase.

• 60% of new e-retail shoppers since 2020 came from Tier 3+ cities
• 45% of e-retail orders since 2023 came from Tier 3 and smaller cities
• 66% of new D2C orders in FY26 came from Tier 2 and Tier 3 cities
• 51–52% of India’s eCommerce market is projected to come from Tier 2+ cities by FY30

Bain & Company and Flipkart, IBEF

Key Takeaway: Tier 2+ cities are emerging as major eCommerce growth drivers, opening new opportunities for sellers to reach customers beyond metro markets.

India’s growing eCommerce market, evolving shopping habits, and rising demand from Tier 2 and smaller cities are creating new opportunities for online sellers. The ONDC Network offers Shopify sellers another way to tap into this growth by making their products discoverable through multiple ONDC Network buyer apps. By connecting their Shopify store to the ONDC Network through Mystore, sellers can explore new customer segments while continuing to run their existing online store.

Why Should Sellers Connect Their Shopify Stores With the ONDC Network?

A Shopify ONDC Network integration enables sellers to add ONDC Network as another sales channel,  showcase their products to more shoppers, and reach new customers without replacing their existing Shopify store.

Here are seven ways this integration can support business growth:

1. Reach Customers Beyond Your Shopify Store

Your Shopify store helps you build your online presence, but reaching shoppers who haven't visited your website can take additional effort. When you connect your Shopify store with the ONDC Network, your products can become discoverable through multiple buyer apps connected to the ONDC Network, giving you more opportunities to reach shoppers across India.

2. Add Another Digital Sales Channel

Why limit your business to a single online storefront when you can explore additional sales channels? The ONDC Network for Shopify sellers offers another way to showcase products and connect with potential customers while keeping their existing Shopify stores up and running.

3. Improve Product Discoverability

Getting the right products in front of the right shoppers is an important part of growing an online business. By listing products on the ONDC Network, Shopify sellers can make their catalogues available through multiple ONDC Network buyer apps. This gives shoppers another way to discover their products, even if they haven't visited the seller's website before.

4. Explore New Customer Acquisition Opportunities

Expanding your customer base often means looking beyond the audience you already reach through your website and marketing campaigns. A Shopify ONDC Network integration gives sellers an additional route to connect with shoppers using different buyer applications. This can open up opportunities to attract new customers and reduce reliance on a single channel for product discovery.

5. Simplify Product Catalogue Migration

Adding another sales channel doesn't have to mean creating your entire product catalogue from scratch. With Mystore for ONDC Network, Shopify sellers can import their existing product catalogues through the available channel integration solution and list their products on the ONDC Network. This makes it easier to expand their online presence without repeating the entire catalogue setup process.

6. Access ONDC On-Network Logistics Options

As your business reaches more customers, having reliable shipping and fulfilment options becomes increasingly important. The ONDC Network offers on-network logistics solutions that help sellers explore suitable delivery options for their orders. This gives Shopify sellers more flexibility in managing fulfilment as they expand their reach across different locations.

7. Create Opportunities for Business Growth

Adding another sales channel gives you more opportunities to test new markets, understand customer demand and introduce your products to different audiences. With the ONDC Network for Shopify sellers, businesses can explore these opportunities while continuing to manage their existing Shopify stores. The results will depend on factors such as product selection, pricing, availability, fulfilment and the overall shopping experience.

How Mystore Helps Shopify India Sellers Expand Their Business Through ONDC Network

Mystore helps Shopify sellers in India expand their online presence by bringing their existing product catalogues to the ONDC Network. Instead of creating every product listing from scratch, sellers can use Mystore's Shopify channel integration to add another sales channel via open network

Here are the key benefits:

• Easy Product Catalogue Import: Already selling on Shopify? You don't have to rebuild your product catalogue to explore another sales channel. Mystore's Channel Connector lets you import your existing Shopify products, making it easier to prepare your catalogue for selling on the ONDC Network.
• Wider Customer Reach:  Your Shopify website isn't the only place shoppers can discover your products. By connecting to the ONDC Network, you can make your products available through 15+ ONDC Network buyer apps and reach potential customers who may not have visited your website.
• Leverage AI-Powered Commerce: Mystore offers AI tools for product cataloguing, image editing, search and recommendations. These tools can help simplify catalogue management and product discovery. Mystore Mitra, its AI-powered seller assistant, can also answer questions about orders, stock and everyday business tasks using connected store data while its specialised AI subagents handle specific commerce functions such as catalogue, inventory, order and shipping management.  Mystore Genie is an AI-powered shopping assistant that helps customers discover products, get personalised recommendations and make purchases through conversational interactions. Its specialised subagents assist with different stages of the shopping journey, from product discovery and recommendations to purchase-related assistance.
• Sell Through WhatsApp: Mystore's WhatsApp Commerce integration lets customers browse your product catalogue on WhatsApp, add products to their cart, and proceed to checkout on Mystore storefront. 
• Unified Omnichannel Commerce: Your Shopify store with the ONDC Network through Mystore enables you to sell through the Mystore storefront, WhatsApp commerce channel, AI shopping assistant interface Mystore Genie, PWA stores, etc. This gives your business more touchpoints to connect with customers without having to build a separate commerce setup for every channel.
• Centralised Catalogue Management: As your business grows across sales channels, keeping your product information organised can become time-consuming. Mystore’s master catalogue feature helps you manage your catalogue from one place, making it easier to maintain product details and keep your growing product range organised across channels.
• Integrated Payment Solutions:  A smooth checkout experience makes it easier for customers to complete their purchases. Mystore supports integration with multiple payment gateways, enabling sellers to give buyers the freedom to pay using their desired payment method
• Make Smarter Shipping Decisions: Mystore's AI Shipping Agent, Mitra Ship, helps select suitable couriers based on serviceability, cost, SLA, and delivery performance. You can also use Mystore Mitra to get answers to shipping and order-related queries using connected data, helping simplify routine fulfilment tasks.
• Integrated Logistics Options: As your business reaches more customers, having suitable delivery options becomes increasingly important. With Mystore’s Shopify ONDC Network integration, you can use ONDC on-network logistics providers or bring your preferred off-network logistics partners along to get the fulfilment solutions that suit your business needs. Alternatively, you can use Mystore’s AI-powered shipping aggregator, ShipKaro, to access the best 3PLs to compare shipping options and choose reliable delivery partners based on your business requirements, serviceability, and fulfilment needs.

What Do You Need Before Connecting Your Shopify Store to the ONDC Network?

Before you connect your Shopify store with the ONDC Network, keep your Shopify store access, business details, and product information handy. Having these details ready can make the integration and product catalogue import process smoother.

1. An Active Shopify Store

Start with an active Shopify store that you can access. Review the products you want to bring to the ONDC Network and check that their details are up to date. This gives you a good starting point for the integration process.

2. A Mystore Seller Account

You'll need to register on Mystore to get started. Once your account is set up, you can access your seller dashboard, complete the required onboarding steps and use the available channel integration tools to import your Shopify catalogue.

3. Business Details and KYC Documents

Keep your business information and the documents required for verification handy. You'll need to submit your KYC details and complete the required verification before you can start selling on the ONDC Network through Mystore. The documents required may vary depending on your business type and registration status.

4. Access to Your Shopify Store for Integration

Make sure you can log in to your Shopify store and access the product catalogue you want to import. Follow the current instructions in Mystore's channel integration workflow to connect your Shopify store with ONDC Network and complete the import process. This will help you avoid delays caused by missing access or incomplete setup steps.

5. Accurate Product and Inventory Information

Take some time to review your product titles, descriptions, images, prices, SKUs, variants, and stock levels. Complete and accurate information makes it easier to identify missing details before importing your catalogue. This can help you prepare your products for listing and meet the applicable catalogue requirements for the ONDC Network for Shopify sellers.

How to Connect Your Shopify Store with the ONDC Network Using Mystore

Connecting your Shopify store to the ONDC Network through Mystore lets you explore another sales channel without rebuilding your product catalogue from scratch. The process involves registering on Mystore, completing seller verification, importing your products and preparing them for listing.

Here's how you can start Shopify ONDC Network integration: 

Step 1. Register on the Mystore Seller App

Create your account on the Mystore Seller App by entering your mobile number, email address and password. Once you've registered, you'll be taken to your seller dashboard, where you can access the available setup options.

Step 2. Complete Your Seller Verification

To start selling on the ONDC Network, complete the required KYC process for your business category. Submit the necessary business details and documents, then wait for approval before proceeding with ONDC selling.

Step 3. Find the Shopify Import Option

Log in to your Mystore seller dashboard and look for the Import from Shopify option. You can also check the available channel integration options to find the relevant setup instructions.

Step 4. Link Your Shopify Store to Mystore

Follow the instructions provided in Mystore to connect your existing Shopify store. Complete the required setup to allow Mystore to import your store data.

Step 5. Bring Your Shopify Products to Mystore

Once your Shopify store is connected, import your existing product catalogue into Mystore using the available options. After the import, check your catalogue to make sure your products have been transferred correctly.

Step 6. Check Your Products Before Listing

Check the imported product details, including descriptions, images, prices, variants, and inventory. Update any missing information and complete the additional mandatory fields required to make your products live.

Step 7. Start Selling on the ONDC Network

Once your seller verification is approved and your products meet the applicable listing requirements, you can start selling through the ONDC Network. This gives ONDC Network for Shopify sellers another opportunity to reach customers through participating buyer applications while continuing to operate their existing Shopify store.

Conclusion

Growing an online business isn't just about driving more traffic to your website. It's also about finding new ways to make your products accessible to customers across different shopping channels. For Shopify sellers in India, the ONDC Network offers an opportunity to expand their reach while continuing to operate their existing store.

With Mystore for ONDC Network, sellers can bring their Shopify product catalogue to another digital sales channel without starting from scratch. The key is to approach this expansion with the right preparation, keeping product information accurate, inventory updated, and fulfilment processes ready to handle new orders.

Ready to explore new growth opportunities for your Shopify business? Connect your Shopify store with ONDC Network through Mystore - book your demo now.

FAQs

1. Can I connect my Shopify store to the ONDC Network without leaving Shopify?

Yes, you can continue running your Shopify store while exploring the ONDC Network as an additional sales channel. Through Mystore for ONDC Network, you can bring your existing Shopify product catalogue to the ONDC Network and make your products available across multiple ONDC Network buyer apps. This enables you to expand your brand reach without replacing your Shopify website or rebuilding your entire online store.

2. Do I need advanced technical knowledge to integrate Shopify with Mystore?

No, you don't need advanced technical knowledge to connect your Shopify store with Mystore. You can follow the available integration instructions to connect your store and import your product catalogue. However, you'll need access to your Shopify account and accurate product information to complete the setup and prepare your products for listing on the ONDC Network.

3. Can I import my entire Shopify product catalogue into Mystore?

Yes, you can import your existing Shopify product catalogue into Mystore using its Channel Connector. This saves you from creating product listings from scratch. After importing, review your product details, including descriptions, images, prices, variants and inventory, and complete any additional information required to list your products on the ONDC Network.

4. How long does it take to connect Shopify to the ONDC Network?

The time required to connect Shopify store to the ONDC Network through Mystore depends on seller verification, integration setup and product catalogue readiness. Having your business documents, Shopify account access and product details ready can help speed up the process. The overall timeline may vary depending on verification and product listing requirements.

5. Can AI help Shopify sellers manage multiple sales channels after ONDC integration?

Yes, AI can help simplify operations as Shopify sellers expand across multiple sales channels. Mystore for ONDC Network offers AI-powered capabilities that support tasks such as managing product information, making shipping decisions, and handling routine business queries. This can help sellers reduce manual effort, manage growing operations more efficiently and focus on expanding their business across channels.