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The ONDC Network is steadily changing how digital commerce works in India. Instead of relying on a single marketplace to reach customers, businesses can make their products available across multiple buyer apps through one open network. For retailers, D2C brands, manufacturers, distributors, and enterprises alike, this creates new opportunities to expand their reach, grow sales, and build a stronger independent digital presence.

At its core, the ONDC Network ( Open Network for Digital Commerce) is a government-backed initiative designed to make ecommerce more accessible and inclusive. It enables businesses of every size, from neighbourhood stores and startups to SMEs, artisans, weavers, social enterprises, and large brands, to participate in digital commerce on more equal terms.

The open-network approach also gives sellers the flexibility to work with a wide ecosystem of technology, logistics, and service partners, rather than being tied to a single platform. As more businesses and buyer apps join the network, sellers gain greater visibility and more ways to connect with customers.

Here's a closer look at how the ONDC Network is reshaping digital commerce in India.

How ONDC Network Is Transforming Digital Commerce in India

Through its open-network model, the ONDC Network is transforming digital commerce in India by creating an open, interoperable ecosystem where businesses can sell across multiple buyer apps without being tied to a single marketplace. It enables greater market access, encourages fair competition, lowers entry barriers, and gives sellers of all sizes more opportunities to reach customers and grow online.

Here is how the ONDC Network is reshaping the digital landscape in India.

ONDC Network by the Numbers

• 7.64+ lakh sellers and service providers are already part of the ONDC Network
• 306 network participants power the ecosystem across buyer apps, seller apps, logistics, and payment services.
• 616+ cities are live on the ONDC Network, with deliveries extending to many more locations.
• 26 commerce domains are already operational, including retail, mobility, logistics, financial services, agriculture, and more.
• 16+ million total network orders demonstrate the rapid adoption of open digital commerce across India

Source: ONDC Network 

These numbers reflect the rapid growth and adoption of the ONDC Network across India. 

If you also want to boost your business digitally and tap into new market opportunities, you can register and sell on ONDC Network.

Why Businesses Should Join the ONDC Network in 2026

As the Open Network continues to expand across industries, more businesses are leveraging it to reach new customers, streamline operations, and grow beyond the limitations of traditional marketplaces. 

Here are some of the key reasons why businesses should join the ONDC Network in 2026. 

1. Reach Buyers Across Multiple Buyer Apps

Instead of depending on a single marketplace, your products become discoverable across multiple ONDC Network-connected buyer apps. This increases your visibility and helps you reach more customers without managing separate product listings for every platform.

2. Reduce Marketplace Dependency

Unlike traditional marketplaces, the ONDC Network works on an open protocol that gives businesses greater control over their digital commerce. It frees sellers from relying on a single platform's policies, algorithms, or commission structures, helping them build a more independent and sustainable online business.

3. Build a Stronger Brand Presence 

The Open Network for Digital Commerce protocol helps businesses build their own brand identity instead of being overshadowed by marketplace branding. Sellers can focus on delivering better customer experiences while building long-term trust and loyalty.

4. Expand from Hyperlocal to Pan-India

Businesses can start by serving customers in their local area and gradually expand to cities across India. This flexibility allows sellers to grow at their own pace while optimising logistics and inventory.

5. Scale Enterprise Commerce

Large enterprises, including B2B brands, can onboard multiple brands, stores, dealers, and distributors onto the ONDC Network while managing operations from a centralised platform. This simplifies large-scale digital commerce without rebuilding existing systems

How Does the ONDC Network Work?

Unlike traditional marketplaces, where buyers and sellers must use the same platform, the ONDC Network connects different buyer and seller apps through a common open protocol.  The ONDC Network isn't an app or a marketplace. It's an open network that connects buyers and sellers through ONDC Network-connected applications. Buyers can discover products from multiple sellers, regardless of the app they use.

Who Can Sell on ONDC Network 

The ONDC Network supports businesses across diverse industries. Whether you're a local retailer, D2C brand, manufacturer, distributor, wholesaler, franchise business, restaurant, grocery store, or a large enterprise, you can join the ONDC Network by registering on any ONDC  Network-connected seller app. 

Today, the ONDC Network supports sellers across diverse sectors, including fashion, beauty and personal care, electronics, home and furniture, automotive, healthcare and wellness, agriculture, handicrafts, FMCG, hyperlocal commerce, food and beverages, and B2B commerce. 

Whether you're selling directly to consumers, supplying products to other businesses, or expanding a nationwide dealer or distributor network, the ONDC Network provides an open digital commerce ecosystem to help you reach more buyers, improve product discoverability, and grow your business across India. 

How does ONDC Network Assist Hyperlocal Sellers Across India?

The ONDC Network (Open Network for Digital Commerce) is designed to make digital commerce more open, accessible, and inclusive. Instead of concentrating online commerce within a few large marketplaces, it creates a shared network where businesses of all sizes can reach customers through multiple buyer applications. This has the potential to expand both India's seller ecosystem and its digital shopper base.

While India's ecommerce market has grown rapidly, a large number of small retailers, neighbourhood stores, artisans, manufacturers, and businesses in Tier 2, Tier 3, and rural regions are still underrepresented online. For many, joining traditional marketplaces can be challenging due to platform dependence, limited visibility, or the need to manage multiple marketplace listings separately.

The ONDC Network addresses these challenges by allowing registered sellers to make their products discoverable across multiple ONDC-connected buyer apps. Buyers and sellers no longer need to be on the same platform to transact, giving businesses access to a much broader customer base through a single network.

This open-network approach enables Kirana stores, hyperlocal retailers, D2C brands, social sector sellers, artisans, craftsmen, manufacturers, and other businesses to participate in digital commerce on more equal terms. They can also work with a wide ecosystem of technology, payment, and logistics partners while maintaining greater control over their digital presence. 

As the ONDC ecosystem continues to grow, it is creating new opportunities for businesses to expand beyond their local markets, reach customers across India, and build sustainable online growth without relying on a single marketplace.

Can enterprise brands with pan-India presence join the ONDC Network?

Yes. The ONDC Network is built for businesses of every scale, including enterprise brands operating across multiple cities, states, and business models. As the Open Network continues to grow, more enterprises are using this to expand their digital reach, diversify their sales channels, and build a future-ready commerce ecosystem.

For enterprise brands, the ONDC Network is much more than another online sales channel. It opens up new opportunities to serve different customer segments, strengthen existing distribution networks, and launch new commerce models, all through a single connected ecosystem.

Enterprise brands can use the Open Network to:

• Scale D2C commerce by reaching customers across multiple ONDC Network-connected buyer apps.
• Digitise dealer and distributor networks and enable dealer-powered commerce from a single platform.
• Expand B2B operations by digitising their dealer networks and serving retailers, wholesalers, and business buyers more efficiently.
• Launch hyperlocal and quick commerce using existing stores, warehouses, or dealer networks.
• Manage multiple brands, stores, and business locations through a centralised commerce platform.
• Enter new cities and regions without rebuilding their ecommerce infrastructure every time.

To manage large-scale business operations efficiently, enterprises need an ONDC Network-connected seller app that can handle large product catalogues, multiple business locations, and high order volumes. A scalable ONDC Network seller App also helps businesses streamline catalogue management, automate routine operations, and manage multiple vendors and stores from a single dashboard.

The Mystore Seller App provides enterprise-ready capabilities that simplify onboarding, centralise commerce operations, and help businesses scale confidently on the Open Network for Digital Commerce. Whether you're managing multiple brands, regional stores, dealers, or distributors, Mystore gives you the flexibility to grow your business while keeping operations simple and efficient.

How to Start Selling on the ONDC Network?

To start selling on the ONDC Network, you need to register on an ONDC Network-connected seller app that helps you onboard your business, upload your products, manage orders, and sell seamlessly across multiple buyer apps.

For instance, the Mystore Seller app is an advanced ONDC Network-connected seller app that enables you to register on the ONDC Network and sell your products to pan India audience in just a few clicks. For zero upfront costs, you can become an ONDC Network-registered seller and leverage its vast visibility to scale your business digitally. All scales of D2Cs, SMEs, and local entrepreneurs can visit the Mystore seller registration page. All you need is a valid business and a GSTIN number, and you’re good to go.

Why Choose Mystore Seller App to Sell on the ONDC Network? 

Joining the Open Network for Digital Commerce is only the first step. To grow successfully, businesses need an ONDC Network-connected marketplace that offers an easy onboarding process, streamlines day-to-day operations, and scales with their business. Whether you're a local retailer taking your business online or an enterprise brand scaling nationwide, the Mystore Seller App provides the tools you need to onboard quickly, manage operations efficiently, and reach more customers through the ONDC Network.

Here's why you should choose Mystore to join the ONDC Network:

1. Faster Onboarding

Mystore makes it easy to join the ONDC Network. You can register your business in a few simple steps and start selling soon after the quick verification process is completed. 

2. Zero Subscription Fee

Mystore doesn't charge any subscription or setup fees, making it easier for businesses of all sizes to start selling online. With Mystore, you can join the ONDC Network at zero subscription and setup cost. You only pay a minimal transaction fee for every successful order. 

3. Built for Enterprise Growth

Mystore grows as your business grows. Whether you're managing one store or multiple brands, you can easily scale your business without switching platforms or rebuilding your ecommerce setup. 

4. AI-Powered Core

Mystore helps you save time, reduce manual work, and deliver a better shopping experience to your customers with built-in AI tools. You can quickly turn raw product images into professional, market-ready visuals using Magic Edit, while AI-powered cataloguing automatically creates product titles, descriptions, categories, and other product details for you. With the multilingual AI shopping agent Mystore Genie, you can help customers discover the right products, get instant recommendations, and resolve their queries in real time, making their shopping journey faster, smoother, and more personalised. 

5. Mobile-First Omnichannel Solutions

Mystore helps you sell wherever your customers prefer to shop. Along with selling on multiple ONDC Network buyer apps, you can build your own AI-powered branded storefront, create Android and iOS mobile apps without writing a single line of code, and manage everything from one platform. Connect your WhatsApp Business account to Mystore and let customers browse products, get recommendations, and place orders directly through the AI-powered chat interface, Mystore Genie. This helps you reach more customers across multiple sales channels while delivering a seamless shopping experience. 

6. Multi Model Support

When you choose Mystore to sell on ONDC Network, you can get the flexibility to launch any business model. Whether you want to run a B2B, B2C, D2C, hyperlocal, or dealer-powered quick commerce business, Mystore supports multiple business models on a single platform. As your business grows, you can easily pivot to a new business model or run multiple models simultaneously without changing your commerce infrastructure. This gives you the freedom to expand into new markets, serve different customer segments, and unlock more growth opportunities. 

7. Multilingual Seller Experience

Mystore makes it easier for businesses across India to manage their online operations without language becoming a barrier. You can customise the seller dashboard in multiple languages, making it simple for you and your team to manage products, orders, and day-to-day operations in the language you're most comfortable with. 

8. Simplified Fulfilment

Mystore makes order fulfilment faster and easier, so you can focus on growing your business instead of managing deliveries. With 24+ on network logistics partners, you can easily fulfil hyerlocal, intercity and intracity locations. You can also compare live shipping rates, automate carrier selection, schedule pickups, track shipments, and manage deliveries from a single dashboard. 

9. Built-in Marketing Tools

When you sell on ONDC Network via Mystore, you get access to a host of built-in marketing tools that help you attract more customers and grow your sales. You can improve your store's visibility using built-in SEO and AEO tools, run Google and Meta ad campaigns, recover abandoned carts through WhatsApp, SMS, and email, create targeted discount offers, and publish SEO-friendly blogs to drive organic traffic. This helps you reach more buyers, increase conversions, and grow your business without depending on multiple third-party marketing tools. 

How to Join the ONDC Network Through Mystore Seller App 

To join the ONDC Network through the Mystore Seller App, you simply need to register your business, complete the verification process, upload your product catalogue, and go live. After approval, you can easily sell your products to customers across multiple apps connected to the ONDC Network. 

Lets have a look at the step-by-step process of how you can register and sell on ONDC Network via Mystore:

Step 1: Create Your Seller Account

Go to the Mystore official website, click on “Sell on ONDC” and then go to the seller registration page by clicking on “Register as a Seller”. Start the registration process by providing your Mobile number. Once you provide your mobile number, you will receive an OTP for verification. After mobile number verification. Now add other required details, including email address, password, business name etc. 

Step 2: Complete Your Business KYC

Submit the required business and identity information to complete the verification process and ensure compliance with onboarding requirements.

Step 3: Verify Your Business Documents

Upload the necessary documents, such as your GSTIN (where applicable), Aadhaar, PAN, bank account details, and other required business information for verification.

Step 4: Upload Your Product Catalogue

Add your products with clear images, detailed descriptions, pricing, inventory, and other relevant information to help buyers make informed purchase decisions. You can leverage Mystore’s AI Magic Edit and AI-powered cataloguing tool to enhance product images and create optimised,  SEO rich content. 

Step 5: Configure Logistics

Choose your preferred logistics partner from multiple ON-Network logistics providers and configure pickup locations, shipping preferences, and delivery settings.

Step 6: Set Up Payment Settlement

Provide your bank account details to receive payments securely according to the ONDC Network's settlement process.

Step 7: Go Live on the ONDC Network

Once your account and catalogue are approved, your products go live across multiple ONDC Network buyer apps, allowing customers to discover and purchase them. 

Step 8: Start Receiving and Managing Orders

Track incoming orders, manage inventory, process shipments, and monitor your business performance through the Mystore Seller App's dashboard.

Conclusion

The ONDC Network or the Open Network for Digital Commerce is transforming the way businesses participate in digital commerce by creating a more open, connected, and inclusive ecosystem. Whether you're an SME, D2C brand, manufacturer, retailer, distributor, hyperlocal business, or a large enterprise, the network offers new opportunities to reach more customers, expand into new markets, and grow your business with greater flexibility.

Choosing the right ONDC Network-connected seller app is equally important. The Mystore Seller App makes it easy to join the ONDC Network with faster onboarding, AI-powered commerce tools, integrated logistics and payments, multilingual support, and enterprise-ready capabilities. From managing a single store to launching multiple stores, Mystore helps businesses simplify operations and scale with confidence.

Ready to grow your business on the ONDC Network? 

Register on Mystore Seller App today.

FAQs

1. Do I need my own ecommerce website to sell on ONDC Network?

No. You can start selling on the ONDC Network through an ONDC Network-connected seller app like the Mystore Seller App, which gives you your dedicated storefront. 

2. Can I sell on both traditional marketplaces and the ONDC Network at the same time?

Yes. Many businesses sell through marketplaces, their own website, and the ONDC Network simultaneously. Using an advanced seller app like Mystore helps you manage products, inventory, and orders more efficiently across multiple sales channels.

3. What documents do I need to register on the ONDC Network?

The required documents may vary based on your business type. Typically, you'll need basic business details, PAN, bank account information, and GSTIN where applicable. The Mystore Seller App guides sellers through the onboarding and verification process step by step.

4. Can manufacturers and wholesalers sell directly on the ONDC Network?

Yes. The ONDC Network supports manufacturers, wholesalers, distributors, and other B2B businesses. They can showcase their products digitally, expand their buyer network, and streamline order management through an ONDC Network-connected seller app like Mystore.

5. Is the ONDC Network suitable for enterprise businesses?

Absolutely. Enterprise brands can use the ONDC Network to manage multiple stores, onboard dealers and distributors, support regional operations, and strengthen both D2C and B2B commerce. The Mystore Seller App offers enterprise-ready capabilities to support large-scale business growth.

6. How can I manage inventory for multiple business locations on the ONDC Network?

An advanced seller platform like the Mystore Seller App lets businesses manage products, inventory, and orders from a centralised dashboard. This makes it easier to operate multiple stores, warehouses, or business locations efficiently.

7. Can I choose my own logistics partner while selling on the ONDC Network?

Yes. Sellers can choose logistics providers based on their business requirements. On the Mystore Seller App, sellers can switch between on- and off-network delivery partners to optimise shipping costs, improve delivery timelines, expand service coverage, and deliver a better customer experience. 

8. How does AI help sellers grow on the ONDC Network?

AI can reduce manual work by assisting with catalogue creation, product descriptions, product organization, and business insights. The Mystore Seller App offers AI-powered commerce tools that help sellers improve operational efficiency and scale faster.

9. Is the Mystore Seller App suitable for first-time online sellers?

Yes. The Mystore Seller App offers a simple onboarding process, an intuitive dashboard, multilingual support, and guided seller management, making it suitable for both first-time sellers and experienced ecommerce businesses.

10. Why should businesses choose the Mystore Seller App to join the ONDC Network?

The Mystore Seller App combines faster onboarding, AI-powered commerce, integrated logistics and payments, multilingual support, multi-store management, and enterprise-ready features in one platform. It helps businesses of all sizes join the ONDC Network quickly and scale with confidence.