The item pictured is the Terracotta Shankh Home Décor PUJA from Mukherjee Handicrafts, a handmade decorative showpiece. Key details about this product. Material: It is made from natural, baked clay (terracotta). Color: Brown or red. Cultural Significance: This item serves as an eco-friendly alternative to a natural conch shell and is used for home decor, puja (worship) rooms, or as a gift, symbolizing auspiciousness in Indian traditions.