Brand Hercules stands for challenging norms, taking up new adventures and living life to the fullest. Over the past few years we have advocated that our customers “Ride The Storm” be it any difficulties and challenges the world throws at them or the fact that they are “Made for More”. The past year has been challenging for everyone, especially the youngsters who have been forced to stay inside and adapt to the new normal. “Boys are Back” is an ode to summers and riding their cycles, reminding them they have what it takes since the beginning. That, there has never been room for doubts in their capabilities.