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About Mystore® · India's First Open Network Marketplace
Open commerce.
For every size
of business in Bharat.
One open platform, from a solo artisan to a national dealer network. The seller keeps the customer and the data, search ranks on merit, and you sell across web, app, social, WhatsApp and ONDC, all from a single catalogue.
Solo sellers, FPOs, artisan collectives, indie brands and enterprise dealer networks, on one platform.
A storefront on Mystore sells across web, app, social, WhatsApp, marketplaces and the ONDC network, all from a single catalogue.
Amul, SBI, Prism, Syngenta, Dow and other leading brands run on the StoreHippo platform that powers Mystore underneath.
From metros to tier-3, every storefront ships from a real address with pin-code-level routing.
Five beliefs we are not going to argue about.
Commerce should be open, the way the internet was supposed to be.
Email works because no one company owns it. The web works because no one company owns it. Commerce should work the same way, and ONDC is the protocol that makes it possible.
A seller should reach every buyer, not just the one app that lets them.
Today, a saree weaver in Banaras has to list on five marketplaces, each with different rules, fees and pricing pressure. On the ONDC network, one catalogue reaches every buyer app: Paytm, Mystore, Magicpin, and 60+ others.
A buyer should see real shops, not algorithmic shelves.
Every product on Mystore ships from a real Indian storefront with a name, a city and an inventory you can trace. There is no 'Mystore Basics'. We don't own a single SKU on the network.
Margins should stay with makers and sellers who create value.
Mystore charges transparent platform fees with overall costs designed to remain lower than traditional marketplaces. We succeed when merchants grow using our technology, not through hidden charges or opaque economics.
Bharat is the main market, not an afterthought.
Categories like single-origin spices, handlooms, FPO produce, and indie fashion are first-class on Mystore, with photography, search and recommendations tuned for them. Not a 'Made in India' badge bolted onto a Western taxonomy.
What changes when commerce stops being a walled garden?
A seller, a buyer or a regulator evaluating Mystore against a closed marketplace ends up asking the same six questions. Here is how the two models answer them, side by side.
| Question | Walled marketplace | Mystore on ONDC |
|---|---|---|
| Catalogue ownership | Marketplace owns the buyer relationship. | Seller owns the storefront, the customer list and the data. |
| Take-rate model | 8 to 24% commission per order, plus ad spend to be seen. | Flat platform fee. No GMV cut. No paid ranking. |
| Reach for one listing | One app. One audience. | One catalogue reaches 60+ ONDC buyer apps. |
| Discovery surface | Algorithmic shelf. Marketplace decides what wins. | Open ranking. Seller reputation and buyer choice decide. |
| Returns & disputes | Closed dispute system favouring marketplace. | ONDC-mediated; protocol-level grievance framework. |
| Lock-in | Leaving means losing your reviews and ranking. | Storefront, reviews and history move with you. |
“We are not building an Indian Amazon. We are building the rails on which a thousand Indian Amazons, and a million Indian shopkeepers, can co-exist on the same network.”
Over a decade building India's commerce stack.
Multistore® commerce SaaS out of Gurgaon. Amul, SBI, Prism, Syngenta, Dow and other leading brands go live in the years that follow.
B2B SaaSConsumer-facing storefront network built on StoreHippo, opening the full commerce stack to solo sellers, FPOs and artisans.
ConsumerEvery Mystore storefront made discoverable across the ONDC network: one more channel, from the same catalogue, with no extra work for the seller.
Channel8,000+ FPOs, 3,000+ artisans and the dealer networks of leading dairy and auto giants all running on the same software, in 12 Indian languages.
At scale28 states.
8 union territories.
2,200+ cities live.
Every storefront on Mystore ships from a real address on the ONDC network. Pin-code level routing is handled by Shipkaro, our logistics layer.
Now available at every scale.
Mystore is built on StoreHippo, the Multistore® platform behind India's largest brand and dealer networks. The same software those enterprises run in production is what a Pune FPO or a Banaras weaver logs into on day one.
“The same software that powers Amul's distribution, Dow's commerce stack and SBI's network is what a single FPO farmer logs into on a phone. We don't build different software for different sizes of business.”
Open does not mean unverified. keep following PCI DSS Level 4, ISO 27001-2022, SOC 2.