Effective communication is the key factor that ensures success in all business and professional activities. It is a complex subject that requires knowledge of not only the language used, but also of human behaviour and sensitivities along with the basics of the business or professional activities of one’s choice.
Spoken and Written BUSINESS ENGLISH fulfills this requirement by providing easy-to-understand knowledge on:
• Communication Basics
• Spoken Business English
• Written Business English
• Useful Reference Materials
This book is a complete guide for all business and professional communication activities explaining in a simple language how people interact with each other through their body language, etiquettes and manners and also through effective use of spoken and written English. It teaches how to speak well at the workplace, at meetings, seminars and in public. It also explains how to write error-free and effective memos, letters, applications and reports. The book contains an exhaustive reference section which provides information to facilitate business and professional activities around the world.
Hence, we can conclude by saying that no work place would be complete without a copy of this book. So dear readers, it will serve as a Bible for all of you who are in service, in any profession, or managing their own business.
#v&spublishers CONTENTS: Publisher’s Note Preface 1. Communication Basics a) Business is People b) Communicating Effectively c) Communication Skills d) Body Language e) Developing Self-confidence f) Etiquette and Manners g) Communicating through Silence 2.Spoken Business English a) The English Language b) English as a Second Language c) Speaking English d) Learning to Speak e) Be A Good Listener f) Learning Some Essentials g) Making a Conversation h) Asking Questions i) An Effective Vocabulary j) Speaking on the Telephone k) Speaking on the Mobile Phone l) The Magic of Words m) A Difficult Word to Use n) Speaking about Yourself o) Mind What You Speak p) At an Interview q) A Telephonic Interview r) A Luncheon Interview s) Learning Negotiating Skills t) Handling Conflict at the Workplace u) Group Discussion v) Speaking to Sell w). Speaking at Meetings x) Speaking in Public y) Self-development as a Speaker z) Conveying an Effective Message a).1 Delivering an Effective Speech b).2 Reading a Speech c).3 Mistakes to Avoid When Speaking d).4 Understanding the Audience e).5 Aids for Effective Speaking f).6 Telephonic and Video-conferencing 3. Written Business English a) Why is Written English Important? b) Written Business English c) Clarity in Writing d) Writing Concisely e) Courtesy in Writing f) Writing Convincingly g) Writing a Complete Message h) ABC of Writing i) Using Punctuation Marks j) Effective Writing Tools k) Developing a Personal Writing Style l) Polishing A Written Document m) Writing about Yourself n) Writing A Letter o) Addressing the Envelope p) Writing a Personal Letter q) Writing a Cover Letter r) Writing Business Letters s) Writing a Follow-up Letter t) Writing Persuasive Letters u) Writing Letters of Complaint v) Writing to Convey Unpleasant News w) Writing Meeting-Related Documents x) Communicating Within the Office y) Filling Forms, Records and Returns z) Writing Business Reports a) 1 Writing a Technical Report b) 2 Writing a Project Feasibility Report c) 3 Writing a Business Plan d) 4 Writing A White Paper e) 5 Understanding Audit Reports f) 6 Writing a Legal Document g) 7 Publishing an In-house Newsletter h) 8 Writing a Press Note i) 9 Writing An Advertisement j) 10 Using Electronic Mail k)11 Using SMS 4. Reference Section