Mankind is known to use natural colours and the evidences date back to before the birth of Christ. All those colours were natural and there was nothing artificial which was taken from nature. This was the most ancient, eco-friendly and sustainable model of colouration. But with the advent of time, there was a need for greater speed, scalability and innovation in order to reach commercialization. Thus, chemical dyes were invented in1856 Now, we have the sustainability of planet earth as our main focus, so we are now moving back towards natural dyes. So we would like to reintroduce the art of natural dyes to you. We want you to feel how powerful nature is, how sustainable it is, and how much it is good for the humanity to develop. Because when we give you one kilo of pomegranate fruit rind which is our Mallow dye, it generates employment to one poor person living in the villages of India. So not only is it good and beneficial for the economy and the environment but also good for the society at large. #myresponsibility my bid to save the planet.