• Thazhampoo is associated with Sri Lakshmi, and the aroma brings fortune and Lakshmi Kadaksha. • The kumkum/ Kungumam/sindoor are made from natural ingredients and the finest turmeric. This divine Kumkumam (kungumam) powder has a distinct aroma. • Many temples and pooja rooms have this kumkum (sindoor) as a symbol of Lakshmi Kataksha, prosperity, and Hindu rituals and poojas. • Kumkum (kungumam powder) is revered in Hindu culture for its purity, divinity, and auspicious aura it lends to all rituals. • Our sastras recommend that we apply Kumkum (sindoor) for health, devotion, and spiritual bliss. • Our sindur won't be itchy, as it contains no chemicals and is purely from original turmeric powder. • A woman's soul energy (Atmashakti) is awakened when she applies kumkum. • The spot on the forehead between the eyebrows where the kumkum is applied is a very important nerve point in the body. • It is known as the ajna chakra or pineal gland, also known as the intuition centre. • When kumkumam (Sindur) is applied, the point on the mid-brow region is pressed, which activates the energy point. • Applying Kumkumam (kungumam) opens the channel of intuition and preserves energy. • It also helps in improving concentration and improving blood supply to the face muscles.