Special ingredients to promote deep cleaning & coat health created with a blend of vitamin complex of a, e, & b5. this moisturizing and hydrating shampoo cleanses and promotes good skin & coat health. this is vital for healthy fur, coat and irritation-free skin. ph balanced formula for all coat types the shampoo contains non acidic based ingredients and the ph balanced formula makes it an ideal choice for puppies over 6 weeks and works across breeds of dogs. how to use gently massage shampoo into the coat to form a rich creamy lather. pay special attention to avoid eyes. rinse thoroughly and use regularly to maintain a healthy coat. safe & non-toxic formulation