100% virgin, pure coconut oil Packed with the goodness of nature Made with superior-quality coconuts bought from Kerala Unadulterated and genuine product How to Use : Warm the oil slightly. Apply to the scalp, massage well, and leave it overnight. Wash off with mild shampoo in the morning. Q: What is Amway's Persona 100% Pure Coconut Oil? Amway's Persona 100% Ans: Pure Coconut Oil is a versatile product. Premium-quality coconuts from Kerala go into preparing this coconut oil. The oil is completely unadulterated and genuine, has multiple benefits, and is a must for every household.