The Marketing & Promotions section provides tools for sellers to enhance product visibility, attract more customers, and improve overall listing performance. It is divided into two functional areas:

Campaign Tools

These tools help in actively engaging with potential and returning buyers through incentives and promotional content.

Included tools:

• Create Discount / Coupon: Set up promotional price reductions or coupon codes for targeted campaigns.

• QR Codes: Generate QR codes for products or offers to drive traffic from offline to online channels.

• PDF Catalog: Create downloadable product catalogs for distribution or sharing.

SEO Optimization

This section focuses on improving the discoverability of your products and pages across search engines and the ONDC buyer ecosystem.

Included tools:

• Add SEO Tags: Define custom SEO titles, meta descriptions, and keywords for product pages.

• Best SEO Practices for Listings: Guidance and recommendations for optimizing product titles, descriptions, and images for search performance.

By utilizing tools from both segments, sellers can improve brand visibility, drive traffic to product pages, and increase conversions effectively.