About Mystore
Mystore® is an ONDC-connected marketplace (Buyer App) and Seller App from Hippo Innovations Pvt. Ltd., built in India for Indian sellers to expand digital commerce participation nationwide. As the first ONDC network participant to operate as both a Buyer and Seller NP, Mystore offers a unified platform that enables sellers to list products, manage orders, and engage buyers seamlessly across multiple ONDC buyer apps.
Mystore Seller App
Built with a clear focus on inclusion and accessibility, Mystore’s AI-powered ecommerce solutions equip SMBs, FPOs, SHGs, D2C brands, and Enterprises with advanced tools, ranging from seller dashboards to AI-powered digital storefronts, seller-pages and unique QR-linked catalogues, PDF digi catalogues, and marketing tools to reach customers nationwide without the traditional barriers of cost and complexity.
Built on the StoreHippo® platform, Mystore offers a complete e-commerce ecosystem with an AI-powered core covering catalogue management, order processing, payment solutions, logistics, and payouts, fully aligned with ONDC standards. Mystore also offers an AI-powered support assistant, Mystore Mitra, to help MSMEs in their end-to-end journey on the ONDC Network.
Mystore’s enterprise solution MystoreNEXT enables enterprise brands to build custom solutions for their unique business needs.
Mystore Marketplace

Mystore Marketplace is the buyer-side interface that enables customers to discover, explore, and purchase from a wide range of products offered by sellers on the ONDC Network. Designed for ease and scale, it brings together diverse categories and sellers on a single platform, allowing buyers to compare options, make informed choices, and transact seamlessly.
By aggregating sellers from across the network, Mystore Marketplace improves product visibility for sellers while giving buyers broader choice and transparent access to digital commerce. The marketplace also provides each seller with unique seller stores, QR codes and shareable PDF product catalogues, enabling buyers to easily find their preferred sellers and explore products through a simple scan or click without getting distracted by other products. For sellers, these tools enhance visibility and discovery across the wider network, helping their products reach more buyers at scale.


