Kriti Aggarwal

<p><b>Kriti Aggarwal</b> is the Co-Founder of StoreHippo and Mystore, with 20+ years of experience across business strategy, product development, brand positioning, and marketing for enterprise brands, MSMEs, and first-time digital adopters across B2B, D2C, and B2B2C models. She has a strong track record of building and scaling digital commerce initiatives through product leadership and go-to-market execution.</p> <p>She writes to share strategic, experience-led insights from building commerce platforms at scale, helping businesses of all sizes navigate change and grow with confidence in a rapidly evolving digital commerce landscape.</p>