Maxisoft Fairness Cream for Men is an exclusive product catering to the skin woes men face due to harsh weather elements & everyday pollution. It is a multi-expert formula that provides whitening, UV protection, oil control, sweat control & dark spot reduction. It’s an intensive brightening, non-sticky formula which gives instant & long-term fairness without any side effects. The skin lightening botanical actives & vitamins provides sun protection, thus promoting an even skin tone, while reducing appearance of dark spots.