MystoreMystore is an ONDC network-connected ecosystem built in India for Indian sellers. Mystore is the first ONDC network participant to connect as a Buyer and Seller NP.  You can register as a seller on Mystore and upload your catalogue. You will have a dedicated Seller page (digi-catalog) along with a Unique QR Code for your page that you can market to your buyers. Your catalogue will also appear on the ONDC network through the Mystore Buyer App and other buyer apps catering to related product domains. Mystore provides a comprehensive seller dashboard to manage your products, orders, and payouts. Mystore also facilitates seamless online shopping across categories with its Mystore Buyer App.https://www.mystore.in/s/62ea2c599d1398fa16dbae0a/66defda954ce55002beebf8c/mystore-logo-480x480.png
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Mystore
9th Floor, Tower A, Spaze iTech Park, Sector 49Gurgaon Division, IN
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What is "Chakki Fresh Atta"?

  • "Chakki" (चक्की): This Hindi word literally means "mill" or "grinder," specifically refer...

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What is "Chakki Fresh Atta"?

  • "Chakki" (चक्की): This Hindi word literally means "mill" or "grinder," specifically referring to the traditional stone mill used for grinding grains. Historically, and still in many rural areas, wheat was ground between two rotating stone discs, one stationary and one moving.
  • "Fresh": This emphasizes that the flour is freshly milled, often implying that it retains more of its natural qualities and nutrients compared to flour that has been sitting on shelves for long periods.
  • "Atta": This is the Hindi word for flour, usually referring to whole wheat flour.

So, "Chakki Fresh Atta" essentially means whole wheat flour that has been freshly ground using a traditional stone mill.

How is Chakki Fresh Atta Made?

The key to Chakki Fresh Atta lies in its unique milling process:

  1. Selection of Wheat: High-quality whole wheat grains are carefully selected.
  2. Cleaning: The wheat is thoroughly cleaned to remove any impurities, dirt, or foreign particles.
  3. Stone Grinding (Chakki Milling):
    • The cleaned wheat grains are fed into a chakki, which consists of two heavy stone discs.
    • One stone remains stationary, while the other rotates, grinding the wheat between them.
    • This traditional process is typically slow and generates less heat compared to modern roller mills.
    • Crucially, the stone grinding method grinds the entire wheat kernel – including the bran (outer layer), germ (embryo), and endosperm (starchy part) – together into a fine powder. This ensures that no part of the nutritious grain is removed or separated.

Key Characteristics and Benefits:

  1. Whole Wheat Goodness: Because the entire grain is milled, Chakki Fresh Atta is 100% whole wheat flour. This means it retains all the natural dietary fiber, vitamins (especially B-complex vitamins), minerals (like iron, magnesium, and zinc), and antioxidants present in the wheat kernel. In contrast, refined flours (like maida) remove the bran and germ, significantly reducing their nutritional value.
  2. Nutrient Retention: The slower, cooler stone-grinding process helps to preserve heat-sensitive nutrients and healthy oils found in the wheat germ. Modern roller mills, which generate more heat, can lead to a greater loss of these valuable components.
  3. Higher Fiber Content: The presence of the bran makes Chakki Atta exceptionally rich in dietary fiber. This is crucial for:
    • Digestive Health: Promotes regular bowel movements and helps prevent constipation.
    • Satiety: Helps you feel fuller for longer, aiding in weight management.
    • Blood Sugar Regulation: The fiber slows down the absorption of carbohydrates, leading to a slower and steadier rise in blood sugar levels, which is beneficial for managing diabetes.
  4. Distinct Flavor and Aroma: Chakki Fresh Atta has a nutty, earthy, and slightly sweet flavor and a distinct natural aroma. This comes from the natural oils and components of the whole grain. This flavor profile is often preferred for traditional Indian flatbreads.
  5. Texture of Rotis/Chapatis: When dough is made with Chakki Fresh Atta, it's typically soft, pliable, and absorbs more water. This results in soft, fluffy rotis (chapatis) that stay fresh for a longer time. The slight coarseness from the bran also contributes to a pleasant texture.
  6. No Maida/Additives: Reputable "Chakki Fresh Atta" brands emphasize that their product is 100% atta with 0% maida (refined flour) and no added preservatives, bleaching agents, or stabilizers.
  7. Traditional and Authentic: It represents a continuation of traditional Indian culinary practices, linking consumers to an authentic and wholesome way of eating.