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Wakeup India Dual Comfort Orthopedic Mattress | 10 Year Warranty | Hard and Soft 6 inch Bed Mattress | Queen Bed, High Density Foam Mattress ( Queen Size Mattress, 78x60x6 inch )
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- Consider+the+following+scenario.+A+pharmaceutical+company+has+spent+230+million+dollars+developing+and+testing+a+new+drug.+The+company+projects+the+total+revenue+from+sales+to+be+about+850+million+dollars+over+the+course+of+three+years+after+the+drug+approval+by+the+Food+and+Drug+Administration+(FDA).+The+company+is+close+to+the+completion+of+the+research+phase,+when+they+learn+that+a+competing+drug+has+entered+the+market.+Sales+projections+have+been+downgraded+to+150+million+dollars.+An+investment+of+an+additional+9+million+dollars+would+be+required+to+complete+the+research+and+obtain+the+FDA+approval,+if+the+company+decides+to+do+so.+The+cost+of+producing+actual+pills,+after+the+research+phase+is+complete,+will+be+close+to+zero+and+can+be+ignored+for+simplicity.+The+best+advice+for+this+company+would+be+to+abandon+the+production+of+this+drug.
