What Is Mystore Genie

If you're wondering, “What is Mystore Genie?” here’s the short answer:
It’s one of its kind, Agentic AI-powered, conversational shopping assistant built for the ONDC Network and it’s transforming the way we buy online.

But that’s just scratching the surface.

Mystore Genie isn’t just smart  it’s built to revolutionize ecommerce by helping buyers shop faster and sellers convert better, all through the power of AI-first, voice-enabled, and context-aware commerce.

Let’s dive in to see how it’s reshaping digital buying and selling across India.

What Is Mystore Genie?

Ever wished online shopping felt as easy as asking a friend, “What should I buy?”
That’s exactly what Mystore Genie makes possible.

Genie is not just a search bar. It’s your conversational, Agentic AI-powered shopping assistant that understands what you need, interprets how you say it, and delivers spot-on resultsinstantly. No keyword guessing. No filter overload. Just ask, and Genie does the rest.

Whether you’re looking for “running shoes under ₹2000” or “rice for biryani”, Mystore Genie gets the context, refines the results and helps you shop effortlessly on the ONDC Network and save you from choice fatigue while searching through millions of products from thousands of sellersand brands.

Built on Google’s Agentic AI framework, Mystore Genie is a novel AI shopping assistant, purpose-built to power natural conversations in ecommerce. Unlike traditional chatbots, it’s smart enough to understand user intent, respond in real time and even assist in multiple Indian languages.*

Whether you’re a seasoned buyer in Mumbai or a first-time digital user in a small town, Mystore Genie helps you shop smarter at your pace, with zero hassle and just the way you like it.

Key Features of Mystore Genie

From smarter search to seamless checkout, Mystore Genie is built to make online shopping faster, easier, and more intuitive.

Here's how this AI-powered assistant transforms every step of the buyer journey.

1. Conversational Product Discovery

Forget rigid search bars and exact keywords. With Mystore Genie, you can simply say, “Show me waterproof school bags,” and get relevant options in seconds. It understands what you mean, not just what you type.

Whether you're looking for “kitchen storage boxes with lid” or “kids’ raincoats under ₹1000”, this conversational AI for ecommerce interprets intent and delivers spot-on results in real time.

2. Voice + Text Shopping

You can speak or type,  the experience remains equally seamless. Just say, “Add basmati rice to my cart,” or type “find me paraben free shampoo”, Genie handles both effortlessly.

 This natural interaction lowers the learning curve for first-time users and makes ecommerce feel more human, especially in everyday use cases like restocking household essentials or finding local product deals.

How it Helps:

Together, these features turn Mystore Genie more into your personal shopping guide rather than being just a search tool on the ONDC Network.

3. Real-Time, Context-Aware Recommendations

Ask for “budget smartphones,” and Genie doesn’t just pull up a list of all smartphones. It curates options based on your previous preferences, price limits, availability in your area and even trending products in that category

The result? Recommendations feel smart, personalised and instantly actionable,  no filters or sorting required.

4. Instant Checkout and Cart Actions

Genie isn’t just about discovery, it helps complete the entire purchase flow. Want to update your delivery address, add two more packets of flour, or place the order? Just say it in one thread, and Genie handles the rest, no back-and-forth navigation.

 It’s especially helpful for multitaskers or repeat buyers who want a quick, no-fuss experience that mirrors the ease of in-store conversations.

How it Helps:

These smart, real-time interactions are powered by agentic AI, which means Mystore Genie doesn’t just respond, it thinks in real time, rather thinks ahead based on previous interactions and helps like a real assistant.

5. Tier II–III Ready and Built for Inclusion

Designed for Bharat, Mystore Genie is optimized to serve buyers in Tier II and III cities. From guiding new users through their first digital purchase to simplifying product discovery for non-tech-savvy audiences, it's built to reduce friction at every step.

It adapts to regional buying behaviors and enables smoother onboarding for a broader demographic, helping close the gap between digital intent and digital action.

With this inclusive design, Mystore Genie stands out as an AI ecommerce solution tailored to India’s diverse and fast-growing buyer base.

How Mystore Genie Works: A Simple Step-by-Step Experience

With Mystore Genie, shopping online feels less like browsing a website and more like having a smart assistant by your side. Here's how this agentic AI shopping assistant works in everyday scenarios:

Step 1 – Go to https://genie.mystore.in/en/ or click the Genie icon on Mystore Buyer App’s home page

Step 2- Add or speak your query in natural language, like “I need lightweight running shoes under ₹2000.” No need to use perfect keywords Mystore Genie understands everyday language.

Step 3 – Genie figures out your actual intent instead of taking your words literally, quickly scans through thousands of listings, checks availability, pricing, and relevance and pulls up only the best-matched options.

Step 4 – You instantly see curated results, a clean set of relevant products, shown with images, pricing etc., all inside a simple, chat-like interface.  No clutter. No confusion.

Step 5 – Take action, in natural text or voice and get things done be it adding products to cart, changing address or making payment. It’s a smooth, guided experience with no page reloads or form-filling.

Step 6 – Genie gives you a better experience every time, whether you're shopping once a month or every day, it learns what you like, making your future sessions faster and even more personalised.

This is what sets AI ecommerce powered by agentic AI like Mystore Genie apart,  it’s built to understand, learn, and adapt, just like a real assistant would.

How Mystore Genie Is Better Than Traditional Ecommerce Search

Traditional search can feel like guesswork and you might have to type quite a few keywords combinations before you arrive at the exact, granular matches. Mystore Genie changes all of that.

Here is how it is far superior to traditional searches and filters.

Genie is a clear winner as it replaces keyword-focused traditional searches with intelligent, conversation-led shopping that’s faster, smarter, and more intuitive.

Why Mystore Genie Matters for Indian Ecommerce Buyers

India’s ecommerce wave is massive, but for millions of first-time digital buyers, the journey isn’t always smooth. Complex search bars, too many choices, and hard-to-navigate interfaces often turn new users away before they even complete a purchase.

Mystore Genie removes these barriers with a more natural, intuitive approach to shopping, one that works like a conversation, not a process.

It makes ecommerce:

• Voice-first
• Conversational
• Seamless from search to checkout and more

By simplifying the buying experience end to end, Mystore Genie helps unlock digital commerce for a much wider audience, from busy working ladies in metros to small-town shoppers taking their first steps online.

How Does Mystore Genie Help ONDC Network Sellers

Mystore Genie isn’t just intelligent, it’s deeply integrated with the ONDC Network, making product discovery smarter for buyers and more rewarding for sellers.

Here’s how it empowers sellers across the open network:

• Simplifies Navigation: Helps buyers explore a wide range of sellers, services, and categories all through natural, voice/text-based interactions.
• Boosts Buyer Engagement: Delivers accurate results that match user intent, increasing time spent interacting with seller listings.
• Boosts Visibility for Sellers: Product listings become more discoverable through intelligent, intent-matching search rather than relying solely on keywords.
• Drives Higher Conversions: Buyers are shown exactly what they need, leading to more relevant clicks and higher purchase intent.
• Levels the Playing Field: Helps smaller sellers compete with larger brands by showcasing quality products based on relevance, not just ads or placement.
• Simplifies Multi-Seller Purchases: Makes it easy for buyers to discover products across different sellers in one seamless conversation.

Who Can Use Mystore Genie

Mystore Genie is built to serve a wide range of users from individual buyers to large enterprises. Here's who benefits the most:

• Online Shoppers who want faster, more intuitive ways to find and buy products without filters or endless scrolling.
• First-Time Digital Buyers across India's Tier II and III cities who need a simple, guided shopping experience that feels natural and stress-free.
• Brands And Enterprises looking to enable voice-first, intelligent commerce and improve product discovery, engagement, and conversions. 

Whether you're selling groceries, fashion, electronics, agri products, or anything in between the agentic AI model behind Mystore Genie can be tailored to your industry, use case, and customer journey.

Conclusion

Mystore Genie isn’t just an upgrade to ecommerce it’s a transformation in how India shops online. By replacing clicks with conversations and filters with real-time intelligence, it redefines what a buying experience should feel like: fast, intuitive, and human.

Powered by agentic AI, Mystore Genie bridges the gap between product discovery and decision-making, helping first-time buyers feel confident and enabling brands to convert faster across the ONDC Network.

Ready for online shopping like never before? Explore Mystore Genie now.

FAQs About Mystore Genie

Q 1: Is Mystore Genie free to use?

Yes, Mystore Genie is available to all buyers shopping through the Mystore platform on the ONDC Network.

Q 2: How is this different from a chatbot?

Genie uses Agentic AI, which allows it to reason, act, and respond intelligently making it far more capable than scripted chatbots.

Q 3: Is Mystore Genie available for all ONDC Network buyers?

Yes, buyers can use Genie to search, browse, and shop across ONDC Network-connected sellers while using Mystore Buyer App.

Q 4: Can Mystore Genie find multi-category products and add them to the same cart?

Yes, Mystore Genie can understand diverse product requests across categories (e.g., “Buy rice, shampoo, and a power bank”) and add them to a single cart seamlessly. You will have to make different requests for each product though.

Q 5: Can I change my delivery address using Mystore Genie?

Yes, you can update or choose your preferred delivery address simply by telling Genie where to deliver your order.

Q 6: Is payment through Mystore Genie secure?

Yes, all payments made via Genie follow secure gateways and UPI-compliant protocols through the ONDC Network.