How to boost kitchen and home appliances festive season orders on the ONDC Network

For kitchen and home appliances sellers, the festive season offers a golden opportunity to boost sales and cater to the needs of customers looking to upgrade their homes. 

With a substantial portion of online shoppers showing keen interest in buying kitchen and home appliances during festive season sales, there's no better time to tap into this market.

Wondering how to sell on ONDC Network and maximize your kitchen and home appliances sales during this festival season?

Look no further!

All you need to do is register your business on the ONDC network to increase the discoverability of your products and enhance the ROI on the festive deals you plan to offer.

The ONDC network provides an open and democratic setup for all sellers to directly connect with their customers and sell their products on their own terms.

 Let's explore how the ONDC network, or the Open Network for Digital Commerce protocol, can help kitchen and home appliances sellers make the most of the festival season sales.

Why Sell Kitchen and Home Appliances on the ONDC Network

Before we dive into effective strategies, let's understand why selling kitchen and home appliances on the ONDC Network is a wise decision.

1. Massive Reach: The ONDC Network is a unified digital commerce platform for sellers, providing access to millions of potential customers across the country.
2. Level Playing Field: The ONDC Network offers an open network, treating all sellers equally and providing a level playing field for businesses of all sizes.
3. Wide Product Discoverability: Sellers can tap into a vast customer base, enhancing the discoverability of their kitchen and home appliances products.
4. Zero or minimal upfront cost: ONDC network costs zero or very little upfront cost depending on which ONDC network seller app a seller is using.
5. Lesser commission: Sellers have to pay only 1-2% commission per product sold as compared to 25-30% commission on traditional marketplaces.
6. Government Support: As a government-backed initiative, the ONDC Network enjoys trust and credibility among consumers, which can boost the seller's reputation.
7. Festive Season Demand: Festive seasons witness a surge in demand for home appliances, making it an ideal time for sellers to capitalize on increased sales.
8. Security and Transparency: The ONDC Network prioritizes security and transparency in transactions, reassuring consumers when purchasing appliances.

5 best ways to boost kitchen and home appliances orders in the festive season

Here are five effective strategies to boost kitchen and home appliance orders during the festive season:

Plan Deals in Advance

For kitchen and home appliances sellers, it is most important to plan deals in advance. To avoid last-minute rush and to not miss out on any customer across the country, sellers should prepare in advance. 

• Make a calendar for festive deals in advance
• Do proper market research for what are the current trends
• Do research about customer expectations and requirements
• Coordinate with suppliers to have sufficient inventory for the kitchen and home appliances

Festive Bundles and Discounts

• Create special festive season bundles to attract customers. Combine 2-3 products to sell in offer
• Highlight the discount percentage you are offering

Festive Content Marketing

• Create content based on festive themes like tutorials for festive dishes, how to decorate rooms in festivals etc
• Share content on your social media handles like Facebook, Instagram and Twitter to engage customers
• Do email marketing about your festive deals and offerings

Personalized Recommendations

• Send personalized emails to your audience. Send them notifications about offers tailored for them.
• Use customer data to divide customers based on their interests, geographical regions etc to provide personalized offers

Create Buzz on Social Media

• Leverage the power of social media platforms to create excitement for your festive season offers
• Develop visually appealing and engaging content that showcases your kitchen and home appliances in a festive context
• Regularly update your social media profiles with countdowns to the festive season, sneak peeks of upcoming deals, and customer testimonials to build trust and generate excitement

How to sell on ONDC network using the Mystore Seller app

Kitchen and home appliances sellers can easily register on the ONDC network and sell their products directly to customers. Mystore Seller app is India’s leading marketplace connected to the ONDC network that makes the sellers’ journey easy.

Follow these simple steps to sell on ONDC network via Mystore:

Create a Seller Account

Download the Mystore Seller App to register your business on the ONDC network. Fill in the required information including business name, GSTIN no, banking details etc to create your seller account on Mystore.

Upload Your Products

Upload catalogs of your kitchen and home appliance items on the ONDC network. Make sure to add high-quality images and detailed descriptions for all products.

Receive Orders

Soon after the product listing, you will start getting orders. Monitor all the orders you are receiving and connect with customers for order fulfilment.

Streamline Deliveries

Sellers can efficiently deliver orders using on-network logistic partners of the ONDC network. On Mystore you can seamlessly switch between on-network and off-network logistics to streamline deliveries.

Get Payments

Get timely payment for all your orders sold via the Mystore Seller app. Your payments get credited on the nearest Friday of order fulfilment.

• For non-returnable items payment cycle will be - the nearest Friday to the order received day + 2 days.
• For returnable items payment cycle is -the nearest Friday to the order received day + returnable time period + 2 days

That’s all! Selling on the ONDC network using the Mystore Seller app is that easy. 

Conclusion

The festive season presents an incredible opportunity for kitchen and home appliances sellers to boost their sales and revenue on the ONDC Network.

Sell on ONDC Network during this festival season, your products become discoverable to customers across India who are eager to upgrade their homes with the latest appliances.

To fully capitalize on this festive shopping extravaganza, register on the ONDC Network using the Mystore Seller App. With the right strategies and platform, your kitchen and home appliances business can achieve remarkable sales and become an integral part of the festive celebrations during this season of joy.