Ever wished your shopping app just spoke your language? Now it can. The multilingual AI shopping assistant Mystore Genie is here to make online shopping feel as easy as chatting with a friend.

Because let’s be honest, no single person speaks all Indian languages. But India speaks many, and so should your shopping assistant.

That’s why Mystore Genie now supports Hindi, Marathi, Tamil, Bangla, and English, so every shopper, from every region and background, feels included. Whether you are in a bustling metro or a quiet town, Mystore Genie understands your words, your intent, and your comfort zone.

It’s not just smart Agentic AI. It’s your kind of smart- multilingual, intuitive, and built for the way India really shops. It remembers your preferences, decodes your intent, and helps you buy smarter, faster and easier.

Let’s see how this upgrade is making online shopping more personal, more inclusive and a whole lot more natural.

Why Mystore Genie Needed A Multilingual Upgrade?

Shopping, as we’ve done for generations, was never just transactional. It was an immersive, conversational journey, one where trust was built over questions asked, options shown, and needs understood. Whether it was chatting with the local shopkeeper or asking for a better price at the kirana store, buying something meant talking it through.

And conversations happen best in the language we’re most comfortable with.

For millions of Indians, that language isn’t English.

As Mystore Genie evolved into a smarter, more intuitive agentic AI shopping assistant, it had to do more than just assist, it had to belong. After all, if Genie could understand what you need, remember your past choices, and make buying easier with every interaction…

Then why shouldn’t it also speak your language?

Because making ecommerce truly personal isn’t just about intelligence, it’s about inclusion. And the need for that inclusion was already loud and clear in the data:

• 76% of online shoppers prefer to buy from websites in their native language
• 80% of Indians do not count English as their first or second language
• 44% of digital Indians have trouble understanding product information and customer reviews in English
• 18% CAGR of vernacular internet users in India
• 60% of new users during Amazon’s 2024 Great Indian Festival sale came from vernacular segments
• 270% Y-O-Y growth in voice search queries in India
• 64% of buyers value localised website content
• 20% higher customer satisfaction rates for brands offering local language support

Sources: YourStory, CSA Research, Outlook Business, Amazon

All the data points to one undeniable truth, India wants to shop in its language.

That’s exactly why Mystore Genie now speaks five of them, Hindi, Bangla, Marathi, Tamil, and English.

How Multilingual Mystore Genie Helps Online Buyers From Tier 1 to Tier 4 And Beyond

India isn't just one market, it’s many worlds stitched together by stories, accents, and everyday needs. 

Sample this- A woman in Mumbai browsing for a microwave while commuting to the office. A homemaker in Madurai looking for an electric rice cooker that fits her monthly budget. A farmer’s daughter in a village outside Pune helping her parents order a new gas stove for the kitchen using a phone.

They are all shopping online, but they are not shopping the same way.

That’s where Mystore Genie, our multilingual AI shopping assistant, steps in.

In Tier 1 cities, where time is currency and everything moves fast, Genie makes shopping feel frictionless. You don’t have to scroll through pages or fiddle with menus. Just say, “Show me best air fryers under ₹4000”, and you’re done. It remembers your past preferences and even understands mixed language prompts, say, “Toaster oven chahiye under 3K” , and you see the right results. That’s the power of agentic AI built for real Indian usage.

In Tier 2 and Tier 3 towns, shopping online is growing but only if the experience feels familiar. Ask for a mixer grinder in Hindi, or update your delivery address in Tamil, and Genie responds like someone who grew up around you. That’s the magic of multilingual conversational AI for ecommerce, it doesn't just translate words; it understands people.

And then there’s Tier 4- places where smartphones are becoming the means to fulfill needs and desires that local markets aren’t always equipped to meet. Here, Genie becomes a guide. It answers questions in your language, helps you find what you need, and removes the fear of making a mistake online. A young student might help her mother say “स्वयंपाकघरासाठी नवीन स्टोव्ह दाखवा” (Show new stove options for the kitchen), or a grandfather might ask gently, “চায়ের জন্য একটা ভালো কেটলি দেখাও তো” (Show me a good kettle for making tea) and the response is instant, accurate, and clear.

This is what truly inclusive ecommerce looks like. No confusing filters. No fear of the English language. Just simple, intuitive conversations powered by Mystore Genie, the assistant that speaks like you do, thinks like you do, and shops like you do.

Because the smartest tech is the kind that speaks to you the way you think.

How Multilingual Mystore Genie Makes ONDC Network Shopping Easy

While the ONDC Network offers a vast platform with rich product catalogs and countless sellers, finding exactly what a buyer needs can sometimes feel overwhelming, especially for users new to online shopping.

That’s where Mystore Genie steps in. As a smart, multilingual AI shopping assistant built for Bharat, Genie simplifies the chaos. It understands natural language, local dialects, and even mixed language phrases. Powered by agentic AI, it doesn’t just show results, it guides, remembers, and personalizes every interaction.

Here is how Mystore Genie helps buyers shop through ONDC Network:

1. Conversational Search = Better Engagement

Most ecommerce platforms expect users to adapt to search bars, filters, and exact keywords. But with Mystore Genie, the experience flips, now the platform adapts to you.

Instead of typing out the perfect product name, buyers can simply say what they are looking for naturally. And because Genie is a multilingual AI shopping assistant, it understands diverse languages, phrasing styles, and everyday expressions.

For example, a buyer in West Bengal can type or speak:
“রান্নাঘরের জিনিস দেখাও” (Show me kitchen items)

 And Genie instantly presents a curated selection of mixers, cookware, and gas stoves no filters, no confusion.

This intuitive, agentic AI-powered approach keeps users engaged longer, reduces drop-offs, and turns search into conversation. That's how Genie makes discovery seamless.

2. Voice-First Shopping for the Non-Tech-Savvy

Not everyone shops by typing. Many buyers, especially older users or first-time internet adopters, feel more comfortable speaking their needs rather than writing them out. That’s where Mystore Genie truly shines.

As a multilingual AI shopping assistant, Genie supports voice input in multiple Indian languages. No need to spell correctly, no pressure to phrase it “right.” Just speak naturally.

Take this example:
A senior shopper in Maharashtra says,
“चहा बनवण्यासाठी इलेक्ट्रिक केतली दाखवा” (Show me an electric kettle for making tea).

 Genie understands, searches, and displays the right options within seconds.

By making ecommerce accessible through voice and regional language support, Genie ensures that even non-tech-savvy users can shop confidently. That’s the power of multilingual conversational AI  for ecommerce in action, removing friction and replacing it with comfort.

3. Faster, Relevant Results with Mixed Language Queries

Urban shoppers don’t speak in silos, they speak in shortcuts, half-English, half-local, all instinctive. And most ecommerce platforms don’t get that. But Mystore Genie does.

Built as a multilingual conversational AI for ecommerce, Genie understands how real India talks: in Hinglish or other mixed langauge, casual, quick phrases. You don’t need to structure a perfect sentence or choose one language over another.

For example, a buyer in Delhi might type:
“Best dinner set dikhaiye under ₹3000”

 And Genie gets it. No translation needed, no repetition. It immediately displays top-rated dinner set options within budget.

That’s what agentic AI does just search; it not just searches but understands. With Mystore Genie, shoppers in Tier 1 cities get faster, sharper results without switching how they naturally communicate.

4. Informed Decisions with Product Info in Your Language

Making the right purchase starts with understanding the product. But when descriptions are only in English, many shoppers are left guessing or worse, abandoning the cart.

Mystore Genie bridges that gap by translating English product descriptions into your selected language, helping you grasp key details without needing a dictionary or a second opinion.

Say a buyer in Tamil Nadu is browsing for a hand blender. The original description is in English, but Genie seamlessly shows a translated version in Tamil, so they can read specs, usage, and warranty details in a language they actually follow.

This simple feature is a quiet gamechanger, it empowers shoppers to make informed decisions, reduces uncertainty, and helps prevent post-purchase dissatisfaction. By removing confusion and offering clarity in the user’s own language, Genie builds trust where it matters most.

With this kind of multilingual conversational AI for ecommerce, shoppers don’t just scroll past product pages, they understand what they are buying. And they buy with confidence.

5. Smarter Cart Actions with Simple Commands

Shopping is easier when your assistant doesn’t just search, but also does things for you. That’s where Mystore Genie sets itself apart. It's not just about finding products this agentic AI assistant can also act on your commands, that too in different languages.

Need to add something to your cart? Just say it.
Want to clear your cart or check product details? Genie gets it done, no clicks, no confusion.

Example: A buyer says,
“Add this toaster to my cart” or “माझं कार्ट क्लियर करा” (Clear my cart)
Genie instantly follows through.

As a multilingual AI shopping assistant, it understands these commands in multiple Indian languages and even recognizes casual phrasing. Whether you want to view specifications or remove a product, Genie responds like a real helper not just a search tool.

6. Address Updates Made Effortless

Changing your delivery address mid-order used to mean diving into menus, switching tabs, and double-checking entries. Not anymore.

With Mystore Genie, updating your saved address is as easy as saying it. You stay in the same chat window, no redirects, no forms.

A user can simply say:
“Deliver this to my home address instead” or
“माझं ऑफिस अ‍ॅड्रेस वापरा” (Use my office address)

 And the multilingual AI shopping assistant instantly updates the selected address for the current order, avoiding accidental deliveries to the wrong location and the confusion that follows.

7. Built for Bharat’s Diversity

In India, digital comfort doesn’t look the same everywhere. A college student in Delhi may swipe through filters in English, while a homemaker in Coimbatore prefers to speak in Tamil. That’s the diversity Mystore Genie is designed for.

As a truly multilingual AI shopping assistant, Genie adapts to each user’s digital fluency, language, and way of interacting with technology. Whether it’s a first-time buyer using voice commands in Bangla or a metro user typing a query in Hinglish, Genie understands and responds without asking them to change how they shop.

This is the promise of multilingual conversational AI for ecommerce: making everyone feel like the shopping assistant was built just for them. From Tier 1 to Tier 4, Mystore Genie meets users where they are, and moves with them at their pace.

8. Better Conversions for Sellers 

Great shopping experiences don’t just benefit buyers, they drive real results for sellers too. And that’s where Mystore Genie quietly boosts performance behind the scenes.

By understanding what buyers are asking whether it’s in Hindi, Tamil, Bangla, or a mixed language phrase, this multilingual AI shopping assistant surfaces the right products faster. No missed intent, no wrong results. Just smarter discovery in real time.

A buyer says, “Best washing machine under 15000”, and Genie instantly pulls up relevant SKUs that match price, purpose, and preference. That means less drop-off, fewer bounces, and more purchases.

It’s not just smart tech, it’s agentic AI that drives better conversions. By bridging the gap between what the buyer means and what the seller offers, Mystore Genie becomes a catalyst for faster decisions and higher sales on the ONDC Network.

Mystore Genie isn't just translating — it’s understanding. That’s what makes this multilingual conversational AI for ecommerce a real game-changer for India’s diverse shoppers.

Conclusion

In a country as diverse as India, ecommerce can’t be one-size-fits-all. It has to listen, adapt, and speak the way we do. That’s exactly what Mystore Genie delivers. It is powered by agentic AI and built to serve Bharat, not just urban India.

From helping users search naturally in their language to simplifying checkout with voice commands, Genie transforms the way people discover, decide, and buy on the ONDC Network. It doesn’t just make ecommerce smarter, it makes it more human.

Ready to experience the new era of online shopping? Start now with Mystore Genie.