How Fashion Enterprise Brands Can Nail Quick Commerce with Mystore’s Dealer-Powered Quick Commerce Solutions

Speed, style, and personalisation are no longer just buzzwords in the fashion industry, they are core expectations of today’s customers. As fashion shoppers move gradually from scheduled deliveries to instant gratification, the quick commerce model has become the hottest trend today.

From apparel, ethnic wear, and footwear to accessories and more, new-age customers want the latest trends delivered to them fast. They don’t even hesitate to order fashion products at the last minute and expect the same from brands.

But here’s the catch: most fashion brands aren’t built to operate like q-commerce giants. They don't have dark stores in every corner of the country or fleets of delivery personnel on standby. 

So, how can these brands compete?

Do they need to set up dark stores and manage inventories from various geo-locations just like a traditional q commerce model, or is there any smarter solution to deliver speed, convenience, and personalised experiences?

There certainly is - Mystore dealer-powered quick commerce solutions- a smarter, faster, and more efficient way of pivoting to the quick commerce model.

If you also want to start your fashion quick commerce marketplace without investing heavily in logistics, dark stores, or inventory management, Mystore quick commerce solutions offer a smart and efficient way to get started.

Wondering how the Mystore quick commerce solutions work?

Stay tuned to uncover.

Why Quick Commerce is Crucial for Fashion Brands

Building a q-commerce fashion marketplace gives fashion brands a big advantage in today’s fast-moving world. Fashion is all about trends and timing, customers want the latest launches, seasonal picks, and trending looks as quickly as possible. 

With the rise of hyperlocal demand, the need for quick commerce in fashion is now stronger than ever. For fashion brands and sellers, it’s a great way to showcase curated collections, meet urgent shopper needs, and stay ahead of the competition.

Here’s why now is the perfect time for fashion businesses to embrace innovative strategies and tap into trending e-commerce models like quick commerce to stay ahead of the competition.

• $ 21.60 bn is the India Fashion Ecommerce market size in 2025
• $ 98.45 bn is the expected value of the Indian fashion ecommerce market by 2032
• 24.2%  is the expected CAGR of the Indian fashion eCommerce market size for 2025-2032
• 280 mn is the forecasted number of users in the fashion ecommerce market in India by 2029 
• 18.6% of India’s total ecommerce market comprises fashion ecommerce
• 60% of transactions by volume, the fashion and accessories sector dominates the ecommerce market

Source: Coherent MI, Statista, Ecommercedb, Invest India

With fashion ecommerce in India growing tremendously,  Myntra, a leading fashion e-commerce marketplace, entered the quick commerce space in November 2024 with the launch of M-Now, offering two-hour delivery for fashion and lifestyle products. Currently active in parts of Bangalore, this strategic move helped Myntra double its Gen Z customer base to 16 million in 2024.

Other major players like Nyka Fashion, Ajio are experimenting with faster delivery windows for trending items. Blinkit also now offers fashion items from brands like FabIndia and Manyavar with their standard quick delivery timeframes.

This transition of fashion online marketplaces and D2C brands to the quick commerce arena underlines the fact that the fashion quick commerce marketplace is no longer a future vision, it's a competitive reality. And to stay ahead,  now is the right time to explore and adapt to this model.

Traditional Quick Commerce Model: Why It Doesn’t Work for Fashion

For most fashion brands, entering the quick commerce game through traditional models is expensive and complex, and the reasons are obvious:

1. Heavy Infrastructure Costs

Setting up and maintaining dark stores in different locations to manage fashion inventory requires a massive upfront investment. Fashion products aren’t like groceries, they need more space for storing, organisation, and preservation. For many brands, this becomes a huge financial strain, especially in a competitive market.

2. Inventory Complexity and Variability

Fashion inventories are inherently complex. You are not just dealing with one product per SKU, every item comes in multiple sizes, colours, styles, and fits. Managing this vast range across multiple dark stores increases the risk of stock mismatches, delayed updates, and customer dissatisfaction. A mismatch in size availability or colour options can lead to higher return rates, poor reviews, and operational inefficiencies.

3. High Operational Overheads

Fashion q-commerce is not just about storing and shipping, it's about speed and precision. You need trained staff to handle products with care, frequent quality checks to avoid returns, and a reliable last-mile delivery system that maintains product integrity. From logistics coordination to return handling, operational overheads pile up fast, especially if you are trying to scale quickly across cities.

4. Slow Go-To-Market (GTM) Timeline

Traditional setups often require brands to develop custom apps, build backend systems, hire tech teams, and integrate logistics partners, all from scratch. This not only demands time and money but also delays your market entry. In the fashion world, where trends change in months, a slow GTM can mean missing out on high-demand seasonal collections and viral fashion trends.

So, how do you bypass these barriers and still build a winning fashion quick commerce marketplace?

That is exactly where Mystore’s dealer-powered quick commerce solutions can change the game.

How Mystore Quick Commerce Solutions Power Your Fashion Marketplace

With Mystore dealer powered quick commerce solutions, you don’t need to build everything from scratch, instead, you can leverage your location-based dealer network’s infrastructure, inventories, and logistics solutions to deliver superfast fulfilment.

Whether you are an established fashion enterprise or a startup, you can leverage the benefits of Mystore quick commerce solutions.

Here’s how:

1. Launch Quickly with an ONDC Network-Compliant Marketplace

Mystore offers a plug-and-play q commerce solution that is fully compliant with ONDC Network protocols. You don’t need to worry about building custom tech or navigating regulations. With Mystore quick commerce solutions, you can launch your fashion marketplace quickly without delays or development hassles.

2. Skip the Dark Stores with Dealer-Powered Fulfilment

Building a traditional quick commerce setup with dark stores can be costly and time-consuming. Mystore’s dealer-powered quick commerce model lets you skip all that. Instead of investing in infrastructure, you can partner with local fashion retailers, wholesalers, and brands and onboard them to the network under your brand name. They handle inventories and local deliveries, while you focus on growing your fashion quick commerce marketplace.

3. Manage Sellers and Dealers with Ease

With a growing network of sellers, keeping operations smooth is essential. Mystore makes it easy to onboard, manage, and track dealers across cities and pin codes. Using intuitive seller management tools, you can keep your dealer-powered quick commerce network organised, productive, and performance-driven, no matter how large your seller base grows.

4. Streamline Your Fashion Inventory with Master Catalogue

Managing fashion SKUs across multiple regions is not easy, especially when you are dealing with various sizes, styles, and colours. Mystore’s master catalog feature brings all your inventory under one roof. Your dealers can curate their local catalogs from the unified list, apply region-specific pricing, and create a consistent brand experience across your fashion quick commerce marketplace.

5. Empower Dealers with Their Own Dashboards

Every dealer and distributor in your dealer-powered quick commerce network gets access to their own self-service dashboard. From here, they can manage inventory, process orders, and monitor their performance. This decentralisation helps your marketplace run more efficiently while empowering local sellers to succeed.

6. Stay in Control with a Central Admin Panel

Even with a large network of sellers in various geo-locations, you can stay fully in control. Mystore gives you a central admin panel where you can oversee all sellers' activities, and manage their operations. It’s a core part of what makes Mystore dealer powered quick commerce solutions effective for running a large-scale fashion quick commerce marketplace.

7. Use QR Codes to Boost Discoverability

With Mystore, every product, dealer, and even your main storefront can have a unique QR code. You can use these QR codes to share across multiple online and offline channels to drive traffic directly to your store or products. It is a smart way to reach customers on the go and increase visibility for your quick commerce fashion brand.

8. Boost Sales with AI-Powered Tools

Mystore is powered with powerful AI tools to help your fashion business grow. You can offer personalised product recommendations based on customers’ browsing history and location. Plus, the AI-powered catalog enhancer helps you write SEO-rich, compelling product descriptions in seconds to drive customers to your fashion brand. 

9. Integrate with Your Existing DMS And ERP Systems

Already using ERP or DMS systems to manage your business? With Mystore you can seamlessly connect with your current software and service providers, helping you streamline data flow and maintain operational consistency. This makes it easier to manage a scalable dealer-powered quick commerce network, without disrupting your existing processes.

10. Deliver Fast with Built-In Logistics Support

Mystore supports hyperlocal deliveries. You can either use Mystore’s integrated last-mile delivery partners or leverage your dealers’ fleet of delivery boys to fulfill superfast deliveries in various local markets.

5 Steps to Launch Your Dealer-Powered Fashion Quick Commerce Marketplace

Looking to tap into the booming world of fashion quick commerce? Here’s how you can launch your own dealer-powered quick commerce marketplace using Mystore quick commerce solutions and the ONDC Network:

1. Set Up Your Fashion Marketplace

Start by registering your brand on Mystore Seller App. After verification creates a branded, white-labelled storefront and onboard local fashion retailers, and dealers. Choose a subscription plan that fits your business needs, customise your domain and design, and go live fast on the ONDC Network.

2. Onboard and Manage Local Dealers

To onboard fashion dealers, local boutiques, and a trusted fashion store from various pin codes under your brand name, use Mystore’s seller manager feature. Each dealer can manage listings and orders from their own dashboard, and you can monitor everything centrally for smooth operations across your fashion quick commerce marketplace.

3. Upload a Master Catalogue

After onboarding seller partners, create a unified fashion catalog with all your SKUs, sizes, colours, and styles. Dealers can curate their listings based on local demand and pricing, enabling faster fulfilment and a more localised shopping experience.

4. Fulfil Orders Quickly

Mystore supports automatic order routing to cut down delivery time significantly. You can use Mystore’s integrated last-mile logistics or your dealers’ delivery teams to ensure quick turnaround.

5. Get Full Support

From onboarding to scaling, Mystore offers end-to-end support to ensure your dealer-powered quick commerce brand runs smoothly on the ONDC Network.

Conclusion

If you are a fashion brand looking to move fast, serve better, and win bigger, it’s time to embrace the dealer-powered quick commerce model with Mystore.

By using Mystore dealer powered quick commerce solutions, you unlock the tools to create a seamless, hyperlocal, and AI-powered fashion quick commerce marketplace that satisfies customers and scales effortlessly.

Ready to launch your dealer-powered fashion brand?

Register on the Mystore Seller App today.