How AI Shopping Assistant Mystore Genie is Reinventing Ecommerce Buying

Ecommerce has come a long way, and so has buyer behaviour. With the average user attention span shrinking to just 8 seconds, overwhelming choices and search fatigue have become real barriers to online business growth.

Modern buyers don’t want to scroll endlessly or struggle with filters that miss the mark. They are looking for quick, intuitive answers, whether they are typing or speaking naturally. 

That’s where Mystore Genie steps in.

Powered by agentic AI, Mystore Genie transforms traditional search into smart, conversational interactions, via voice or text, that understand buyer intent, context, and deliver exactly what buyers are looking for, in seconds.

To build a loyal and engaged audience, brands must offer an experience that mirrors the familiarity of offline shopping, but with the speed and convenience of digital commerce.
And that’s precisely what Mystore Genie is built to do.

Let’s explore how this intelligent assistant is redefining the buyer journey and why it could be a gamechanger for the future of ecommerce in India.

What Is Mystore Genie?

Mystore Genie is more than a chatbot,  it's an agentic AI shopping assistant designed for making ecommerce buying just like shopping in a real store where you have a salesperson waiting to help you find what you want. It understands buyer intent, context, and preferences to deliver accurate, real-time product results.

Built on Google’s Agentic AI framework, Genie allows users to interact with the ONDC Network using simple voice or text commands. Whether you say, “Show me budget smartphones under ₹10,000” or “Add basmati rice to cart,” Genie listens, interprets, and delivers, just like a human assistant would.

What makes Mystore Genie Unique?

Genie is different, and here is how it interprets your query:

• Conversational, Not Transactional: You don’t need to type in perfect keywords, just speak naturally, and Genie does the rest. For example, you can say “ Rice for biryani” instead of asking for Basmati rice. 
• Context-Aware Discovery: The conversational AI for ecommerce doesn’t just match words; it understands what you’re looking for and why. So when you say “ Rice for biryani”, it curates a list of long-grain basmati rice to choose from.
• Voice-Enabled Checkout: From adding to cart to updating addresses, Genie handles it all, hands-free. You can get ready for the office and sort out your weekly grocery list just by asking Genie to find, add to cart, and make a payment.

Simply put, Mystore Genie turns traditional online buying into a fluid, interactive experience that feels less like browsing and more like being guided through the store by a knowledgeable, intuitive shopping assistant who knows exactly what you need before you even finish asking.

How Mystore Genie Changes the Ecommerce Shopping Game 

Ecommerce isn’t just about prices and products anymore, it’s about grabbing attention, keeping buyers engaged, and delivering a great experience.

And in a world where attention is fleeting and expectations keep rising, Mystore Genie brings a fresh approach, making ecommerce smarter, quicker, and more intuitive.

Here’s how it’s changing the game for both buyers and sellers:

1. Frictionless Discovery

No more endless scrolling or vague results. Genie understands what you really mean. So instead of typing “sports shoes” and getting flooded with irrelevant results, you can just say, “I need running shoes for daily jogs,” and Genie instantly filters the right options.

2. Natural Conversations, Smarter Decisions

Your Agentic AI shopping assistant Genie chats with you just like a helpful store assistant. Type “Lightweight shoes under ₹2000,” and it replies with images, prices, and options, all inside the conversation thread. It’s like getting a personalised shortlist without lifting a finger.

3. Voice-First Shopping for Bharat

Not comfortable typing? No problem. Just speak your requirement, “Show me durable jogging shoes” and Genie gets to work. Perfect for first-time buyers or those navigating ecommerce for the first time in Tier II and III cities.

4. Instant, Contextual Actions

Done picking your shoes? Just say, “Add the third one to my cart.” Genie automatically updates your default address and adds it to your cart. Need your shoes at the office address? Ask Genie to update the address to my office address,” and it’s sorted, no clicks, no confusion. Genie- the Agentic AI shopping assistant, keeps the conversation flowing while handling the backend smartly.

5. Higher Conversions for Sellers

Because Genie shows buyers exactly what they need, sellers get better visibility for the right products. That means faster decisions, higher purchases, and fewer abandoned carts, making it a win-win situation for both buyers and sellers on the ONDC Network.

In short, Mystore Genie isn’t just improving search, it’s reimagining the entire shopping experience for millions of buyers and sellers across India.

Agentic AI - The Power Behind Mystore Genie’s Magic 

So, what makes Genie so different from the average ecommerce assistant you come across on other sites? The secret lies in its powerful backbone - Google’s Agentic AI framework, which gives Genie the intelligence to understand, adapt, and act like a true shopping companion.

Unlike rule-based chatbots that follow scripted flows, Agentic AI enables Mystore Genie to behave more like a human assistant, capable of reasoning, acting, and adapting in real time. It doesn’t just react to commands; it understands intent, interprets context and offers the most relevant actions accordingly.

Here’s what that means in action:

• Real-Time Relevance:
  Genie isn’t just reactive; it learns and adapts in real time. Say you often buy eco-friendly products. When you ask, “Show me body lotion,” Genie prioritises paraben-free or herbal options that match your past choices and also checks what's available in your location before showing results. No dead links, no out-of-stock surprises.
• Scalable Intelligence:
  Whether it's one buyer or one million searching at the same time during a festival sale, Mystore Genie keeps delivering fast, accurate results without slowing down. For example, during a Diwali rush, a user looking for “fairy lights under ₹500” gets instant, relevant results, even while thousands of others are shopping at once.
• Plug-and-Play Adaptability:
  Genie isn’t limited to retail. A farmer could say, “Best pesticide for tomato crops,” and get context-specific agri product suggestions. Or a bike owner could say, “Show me Hero XTREME 200 Seat Cover,” and Mystore Genie instantly pulls up compatible seat cover with pricing and delivery options.  And the best part, it can be trained for any industry; AgriTech, Banking, Services, making it a future-ready Agentic AI shopping assistant across sectors.

With this robust tech backbone, Mystore Genie becomes more than just a shopping tool it evolves into an intelligent, scalable assistant that grows smarter over time and adapts to any enterprise’s needs.   

Mystore Genie: The AI Assistant That Can Be Custom-Built for Your Sector

If you thought that Mystore Genie is just a conversational AI for ecommerce, you are in for a surprise. It’s a shape-shifter that can be seamlessly tailored for diverse industry verticals and use cases.

 Built with agentic AI, Genie doesn’t follow a script; it learns, adapts, and speaks the language of your industry. Whether you're in AgriTech, Auto, Retail, or Banking, Genie can be fine-tuned to serve your unique workflows, customers, and use cases like it was built just for you.

Here’s how:

1. AgriTech:
   Imagine a voice-enabled agentic AI agri assistant that lets farmers simply say, “Tamatar ke beej dikhao” and instantly get curated seed options in their local language. No app clutter, no digital friction. Just a smart assistant that understands crops, seasons and regional needs.
2. Retail And FMCG:
   Think of a conversational AI for retail ecommerce that remembers a customer’s grocery habits and helps them reorder essentials with a single command, “Restock my monthly grocery kit.” It could apply current discounts, suggest alternatives, and complete checkout, all through a natural voice or chat interface.
3. Automotive:
   In the auto after-sales world, a smart assistant could help customers say, “Brake pads for Hyundai i20 2019 model,” and get a list of compatible parts, workshops nearby, and installation options without needing to search SKUs or call customer care.
4. Banking And Services:
   A sector-specific assistant in banking could walk users through loan comparisons, eligibility checks, or policy renewals with simple prompts like, “Show me personal loans under 12% interest.” No jargon, no paperwork,  just clear, contextual help that improves trust and engagement.

By tuning into the language, needs, and flow of each industry, Mystore Genie can help brands create sector-specific agentic AI shopping assistants, delivering smart, seamless digital experiences that go far beyond basic ecommerce.

And the best part? It’s all possible with minimal setup and without the need for multiple standalone apps.

Why Mystore Genie Matters for Ecommerce Shopping In India

India’s digital commerce landscape is unlike any other, vast, diverse, and full of untapped potential. While metros have long embraced online shopping, the next wave of growth is coming from Tier II, III, and rural markets, where millions of first-time digital users are adopting ecommerce.

This is where Mystore Genie makes a real difference and can be a gamechanger by;

• Simplifying the Experience: A sizeable Indian population is not fluent in typing keywords or navigating complex menus. Genie’s voice and chat interface make it easy for anyone to search, compare, and buy, even with minimal digital literacy.
  
  
• Speaking the Language of Bharat: With the potential to support regional languages and local contexts, Genie bridges the linguistic gap and makes ecommerce more inclusive.
  
  
• Reducing the Intimidation Factor: Conversational shopping feels familiar like asking a shopkeeper instead of wrestling with filters. For new users, that’s a game-changer.
  
  

Mystore Genie makes online shopping feel easy and familiar, with human-like conversations that remove the usual hurdles of complexity, language, and access.

With its agentic AI capabilities, it is not just simplifying ecommerce rather Genie is opening the door to truly inclusive digital growth for Indian buyers and sellers.

Conclusion

With the launch of Mystore Genie, Mystore has not just introduced a new feature ,it has setting the foundation for a new era of ecommerce where conversations are driving conversions.

As businesses across sectors explore ways to connect with India’s digital-first and digital-new audiences, conversational AI assistants for ecommerce like Genie will become indispensable, offering scalability, personalisation, and simplicity that traditional platforms simply can’t match.

Whether you are a buyer discovering the ONDC Network for the first time, or a brand looking to unlock growth in emerging markets, Mystore Genie is your bridge to a smarter, more inclusive digital commerce journey.

Ready to shop smarter? Try Mystore Genie now.