A complete guide to boost festive season orders on the ONDC Network

With the festive season around the corner, it's time for online businesses to gear up and make the most of this golden opportunity. 

With 23% of buyers shopping more during the upcoming festival season compared to last year, it's high time for sellers to make strategies and do proper planning to boost orders this festive season.

Wondering how to boost your orders this festive season?

Simply, sell on ONDC network to give your brand all India exposure and polish your win with attractive deals and offers during the festive period.  

Looking for the best ways to boost festive season orders on the ONDC network?

No worries!  In this blog, we'll explore proven strategies and tips to help you maximize your festive season orders on the ONDC Network.

How ONDC network transforms sellers' digital journey

The ONDC network, or Open Network for Digital Commerce protocol, is a revolutionary set-up that connects sellers with a vast and diverse customer base. It empowers sellers of every size and scale to showcase and sell their products to millions of potential buyers across India. 

Backed by the Government of India, the democratic ONDC network makes it easy for individual sellers to establish their brand identity on the digital landscape. Sellers can seamlessly register on the ONDC network and sell products to pan India customers via any ONDC network-connected seller app (Mystore seller app, Paytm, Pincode, etc.). 

The ONDC network eliminates all the issues faced by sellers while selling on traditional marketplaces and enables sellers to do business online on a level playing field.

Here are some key ways in which the ONDC network is transforming the way sellers operate in the digital space:

• Easy onboarding with zero or minimal upfront cost based on the seller app chosen
• Opportunity to do business in a neutral and unified network
• Increased discoverability to pan-India buyers
• Minimal commission as compared to platform-centric marketplaces
• Freedom to do business on their own terms
• Access to customer analytics, to help make strategic decisions

 Let's look into the strategies that can significantly enhance the seller’s visibility and boost orders on the ONDC network during the festive season.

Tips to boost orders on the ONDC network during the festive season

Buyers eagerly wait to grab exclusive festive sales and deals. They wishlist products ahead of time to buy in festive offers. To attract buyers to buy from your store in the festival seasons, you need to plan in advance. 

Here are some tips that help you to boost orders  on the ONDC network during the festive season:

Plan dates and deals in advance

Advance planning is crucial for festive storm success. Decide on the start and end dates of your festive promotions and ensure your inventory, and resources are ready to meet the increased demand. 

Make product images and descriptions conversion-oriented

High-quality images and compelling product descriptions are essential. Use professional images and write descriptions that not only describe the product but also highlight its benefits and how it can enhance the festive period experience.

Clearly display your offers

Customers should instantly recognize your festive offers. Use clear and bold banners or labels on your product listings such as "exclusive festive deals," "up to 50% discount," or "festive season sales." This grabs the shopper's attention and encourages them to explore further.

Leverage Social Media to create buzz

Use social media platforms like Facebook, Instagram, Twitter, etc. to create excitement around your festive offers. Share visually appealing posts, run contests, and engage with your audience. Social media can help generate buzz and drive traffic to your store on the ONDC network.

Optimize for SEO

Implement search engine optimization (SEO) techniques to ensure your products are discoverable on the ONDC network. Use relevant keywords in your product titles, descriptions, and tags. This will improve your e-store's visibility in search results.

Optimize Product Listings

Detailed and visually appealing product listings are more likely to convert. Include all relevant information, such as product specifications, size, color options, and any unique selling points. Make sure to prominently highlight festive season discounts and offers.

Inventory Management

Maintain a close watch on your inventory levels. Stock popular festive items in sufficient quantities to meet the increased demand. Running out of stock during the festive season can lead to missed sales opportunities and customer dissatisfaction.

Festive Packaging

Create festive-themed packaging to attract customers and enhance their shopping experience.

Timely Shipping

Deliver orders promptly to meet customer expectations, gain a competitive edge, foster customer loyalty, and ensure positive reviews. Offer expedited shipping options for last-minute shoppers.

Customer Support

Provide efficient and responsive customer support to resolve issues quickly, retain customers, and generate positive word-of-mouth interest in your brand.

Why choose Mystore to sell on ONDC network in this festive season

Mystore is India’s leading marketplace connected to ONDC network. Mystore’s out-of-the-box features make it an ideal choice for sellers looking to make the most of the ONDC network during the festive period.

Have a look at the outstanding features of the Mystore seller app:

1. Feature-rich admin panel: Mystore offers a feature-rich admin panel where sellers can manage their orders, invoices, logistics, return and refund, etc. The super-rich admin panel makes it quite easy for sellers to register and sell products on the ONDC network. Even a novice seller can easily create their online presence on the ONDC network using Mystore.
2. Multilingual support: Mystore supports English, Hindi, and Kannada languages. Sellers can easily list products on the ONDC network in their preferred language using Mystore. When a seller registers on the ONDC network via the Mystore seller app, they can freely set their store content in their preferred language. When a visitor comes to their seller page, visitors can change the entire content again in which language they want to browse.
3. Seller page: Mystore enables sellers to seamlessly create their own seller page and get a unique QR code to sell on ONDC Network. This feature of Mystore helps sellers to make it easy for their repeat customers to find their favorite sellers. Having a unique seller page makes it easy for buyers to visit their preferred sellers again and again and buy from them. It substantially helps sellers retain their customers by presenting them with exclusive offers and personalized deals  frequently
4. Logistics integration: ONDC has 20+ on-network logistic partners  including DTDC,  FedEx, Dunzo, etc. Sellers can easily choose an on-network logistic partner to deliver the orders. They can also seamlessly switch between on-network and off-network logistic services to optimize their shipping costs as well as to streamline order fulfillment.
5. Analytics and Insights: Mystore seller app gives complete access to customer data and insights to sellers. Sellers can gain valuable insights into customer behavior and sales trends to make informed business decisions.
6. Multi-level security: Mystore is a PCI-DSS-compliant app that offers multi-level security to sellers (as well as buyers). The sellers' data is completely secure on Mystore.
7. Customer Support: Mystore provides excellent customer support, helping sellers navigate any challenges. Mystore has its own customer support team which is available to help sellers in case of any queries, questions, or if they are facing any issues. 

Conclusion

The festive season presents a golden opportunity for sellers to thrive on the ONDC network, and Mystore is your trusted partner in this journey. With proper strategies and planning, sellers can significantly boost their festive orders on the ONDC Network. 

Implement the tips outlined in this guide to leverage Mystore's powerful features to sell on ONDC network, and maximize your festive orders. 

Register on the Mystore Seller app now.