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Many D2C brands join as  Amazon sellers to leverage its ready-made traffic and tech solution. But as the business grows, scaling beyond the marketplace brings new challenges: limited flexibility, complex logistics, and reliance on marketplace rules; eventually slowing growth and leaving sellers feeling stuck.

If your D2C brand needs more than just a marketplace, Amazon is not enough.

That’s exactly where Mystore’s enterprise ecommerce solution, MystoreNEXT, equips your D2C brand with the ready-made tools to scale efficiently, reach more customers, and unlock long-term growth.

From high commissions and restricted brand control to complex logistics and limited reach, Mystore for Amazon Sellers tackles all of the challenges head-on.

It gives your brand the freedom, flexibility, and resources to scale smarter, sell everywhere, and achieve sustainable growth.

In this blog, we’ll explore 8 key challenges that D2C brands face on Amazon and show how Mystore’s MystoreNEXT solutions for Amazon Sellers provide the tools, flexibility, and ecosystem to overcome them and scale your brand smarter, faster, and further.

8 Challenges of Selling on Amazon That Mystore Solves for D2C Brands

Here are the top 8 ways how Mystore is transforming  D2C brands on Amazon to manage growth, operations, and customer reach:

1. High Competition and Limited Brand Visibility

One of the hardest parts of being among millions of Amazon sellers is losing the brand's visibility. On Amazon, buyers usually search for products, not brands. Your business becomes a listing among countless others, with little chance to tell your story or showcase your values.

That’s where Mystore changes the game with its fully integrated ecommerce ecosystem,  and advanced enterprise solutions MystoreNEXT. Instead of being buried under someone else’s name, you can build your own domain-connected store that reflects your brand's identity.  You can upload up to 1,000 products at no additional cost, and even offer your site in two preferred languages to reach diverse customer bases.

2. High Commissions That Cut Into Your Profits

A high commission structure is another major challenge for D2C brands on Amazon. Amazon typically charges 8-45% commission across categories, which can be especially burdensome for emerging D2C brands operating on tight budgets. With such high fees, profits shrink rapidly, making it harder to reinvest in growth or offer competitive pricing.

When you sell on Mystore, the scenario changes dramatically. Mystore charges very low commissions (6-8%) compared to Amazon, giving you the flexibility to reinvest savings directly into your brand. Many D2C businesses even pass a part of these savings to customers as discounts,  creating a win-win situation: buyers save more, and you still maintain higher profit margins while luring more buyers and building a repeat buyer base.

3. Marketplace Control That Restricts Brand Freedom

Amazon sellers often find themselves following strict platform policies that prioritise Amazon’s ecosystem over individual brand growth. You can’t fully control discounts, return terms, or even how your products are displayed. For D2C brands on Amazon, this lack of independence means your business operates within someone else’s boundaries.

Mystore flips the equation. When you create your branded D2C store using the Mystore fully integrated ecommerce ecosystem, you have complete control over your business operations.

You decide pricing, manage discounts, return and refund policies, and handle operations on your own terms. It’s not just about selling,  it’s about owning your brand’s journey from start to success.

4. No Connectivity to the ONDC Network

Amazon runs as a closed marketplace, which means your brand stays locked within its own ecosystem. Since it’s not connected to the ONDC Network, D2C brands selling on Amazon miss out on a massive opportunity of reaching customers who don’t prefer Amazon, including tier-3 towns and rural regions where demand is growing fast.

That’s where Mystore makes all the difference. As an ONDC Network-compliant platform, it instantly connects your brand to a much larger, nationwide buyer base through multiple buyer apps on the ONDC Network.

When you list your direct-to-consumer brand on Mystore, you’re not just setting up another online store, you’re plugging into an open, interconnected ecommerce network that boosts your visibility, expands your reach, and helps your direct-to-customer brand grow in markets that were once out of reach.

5. No Scope For Omnichannel Selling

Omnichannel selling is the new normal.  Today’s customers expect to find your brand everywhere, from web stores to apps to social media. Selling through just one channel is no longer enough.

If you’re selling on Amazon, you know the frustration of being stuck on a single marketplace. That’s where the Mystore changes the game. With MystoreNEXT plan, you can build your brand’s omnichannel presence and sell effortlessly across your website, iOS and Android apps, the ONDC Network, WhatsApp, and even through the AI-powered assistant Mystore Genie.

The result? Your brand reaches customers wherever they shop, giving your D2C brand the flexibility and freedom that Amazon just can’t offer. With Mystore enterprise ecommerce solutions, you’re not limited to one marketplace, you’re everywhere your customers are.

6. Difficulty Adapting to New Business Models

Amazon’s system is primarily built for retail transactions, which makes it tough for D2C brands on Amazon to explore new business models like B2B, B2B2C, or hybrid approaches. For fast-growing brands, this rigidity can feel like a major roadblock when you’re trying to scale or adapt to changing market demands.

If you are looking for long-term growth beyond a single model, Mystore offers the flexibility and scalability you need to future-proof your business.

With Mystore’s enterprise solutions MystoreNEXT, you can run B2B, B2C, B2B2C,  hyperlocal, or even experiment with hybrid and disruptive business models all from a single platform. Want to sell directly to customers, supply retailers, or serve local buyers? You can pivot seamlessly without juggling extra integrations or external tools.

When you list on Mystore, your brand gains the freedom and agility to grow in every direction, giving you control over how your business evolves and scales.

7. Expensive Logistics That Promotes Amazon, Not Sellers

If you’re a D2C brand on Amazon, you know the pain of high storage and fulfilment fees, little control over delivery, and products shipped in Amazon-branded packaging that hides your brand. All of this eats into your profits and dilutes your brand identity.

Mystore makes logistics easy, flexible, and fully under your control. You get access to 40+ logistics partners for intercity, intracity, and hyperlocal delivery. You can compare real-time shipping rates, manage deliveries efficiently, and even use WhatsApp-based fulfilment for faster coordination.

Want to use your own trusted delivery partners? No problem. Mystore lets you connect your preferred third-party logistics partners to ensure convenient and timely delivery.

For Amazon sellers tired of expensive, restrictive logistics, Mystore delivers affordability, flexibility, and brand visibility all in one place. Now, your products arrive on time, and your brand gets the recognition it deserves.

8. AI and Marketing Features

Marketing on Amazon feels like a race where only the biggest budgets win. If you’re a D2C brand on Amazon, you’ve probably noticed that paid ads dominate visibility. 

That’s where Mystore fully integrated ecommerce ecosystem completely changes the game. Here, marketing is smart, automated, and designed actually to work for you. With AI cataloguing and an image enhancer, you can instantly create SEO-optimised listings with stunning visuals. AI search and recommendations personalise every buyer’s journey, showing customers exactly what they’re most likely to buy.

And that’s not all. You can create your own custom shopping assistant just like Mystore Genie that manages everything from customer queries and payments to address updates and checkout, all within a single chat interface.  

The result? More engagement, more conversions, and real growth for your brand without depending on marketplace algorithms.

Conclusion

From high commissions and limited visibility to a lack of control over your own brand. For many D2C brands on Amazon, growth often hits a limit. But it doesn’t have to stay that way. Thousands of Amazon sellers are now joining Mystore and discovering what true brand freedom feels like.

With the Mystore fully integrated ecommerce ecosystem, you get everything you need to scale: full brand ownership, multi-channel reach, ONDC Network access, affordable logistics, and AI-powered marketing tools.

If you’re ready to break free from marketplace restrictions and grow your business on your terms.  

Ready to explore how Mystore enterprise ecommerce offerings can transform your D2C brand? 

Book your demo today.